{"id":6437,"date":"2023-08-15T08:54:53","date_gmt":"2023-08-15T08:54:53","guid":{"rendered":"https:\/\/kreafilm.ro\/?page_id=6437"},"modified":"2023-08-28T21:18:02","modified_gmt":"2023-08-28T21:18:02","slug":"bozankaya","status":"publish","type":"page","link":"https:\/\/kreafilm.ro\/en\/bozankaya\/","title":{"rendered":"Studiu de caz Bozankaya &#8211; C\u00e2\u0219tig\u0103torul premiului de inova\u021bie ERCI 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6437\" class=\"elementor elementor-6437\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21e0dfe3 elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"21e0dfe3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.6,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a30b2a9\" data-id=\"1a30b2a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6739a806 elementor-widget elementor-widget-heading\" data-id=\"6739a806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Bozankaya<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255b35e0 elementor-widget elementor-widget-heading\" data-id=\"255b35e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">C\u00e2\u0219tig\u0103torul premiului de inova\u021bie ERCI 2021<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6bcf3 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-ucaddon_blox_play_button\" data-id=\"3f6bcf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_blox_play_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Video Play Button -->\n\t\t<link id='font-awesome-css' href='https:\/\/kreafilm.ro\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/kreafilm.ro\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='lity-css' href='https:\/\/kreafilm.ro\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Video Play Button *\/\n\n#uc_blox_play_button_elementor_3f6bcf3\n{\n width:100%;\n}\n.container_uc_blox_play_button_elementor_3f6bcf3{\n  display: flex;\n  justify-content: center;\n}\n\n#uc_blox_play_button_elementor_3f6bcf3 a\n{\n  display:inline-block;\n  transition:0.5s;\n  text-decoration:none;\n}\n.ue_play_button{text-align:center;}\n\n#uc_blox_play_button_elementor_3f6bcf3 a:hover\n{\n  transform:scale(1.1,1.1);\n}\n\n#uc_blox_play_button_elementor_3f6bcf3 a span.video-button\n{\n  display:inline-block;\n  align-items: center;\n  justify-content: center;\n  flex-direction: column; \n  display:flex;\n  position:relative;\n  transition:0.3s;\n  line-height:1em;\n}\n\n.ue-play-bg{\n  background-size:cover;\n  background-position:center;\n  background-repeat:none;\n  max-width:100%; \n}\n\n#uc_blox_play_button_elementor_3f6bcf3 a span.video-button svg\n{\n  height:1em;\n  width:1em;\n}\n\n#uc_blox_play_button_elementor_3f6bcf3 i\n{\n\n  vertical-align:middle;\n  transition:0.3s;\n}\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/style>\n\n\t\n     <div id=\"uc_blox_play_button_elementor_3f6bcf3\" class=\"ue_play_button\" data-path=\"\/\/vimeo.com\/\">\n          <a href=\"\/\/vimeo.com\/https:\/\/vimeo.com\/762901198&autoplay=1&mute=1\" class=\"button_uc_blox_play_button_elementor_3f6bcf3\" data-lity>\n         <span class=\"video-button\">\n          <i class='fas fa-play'><\/i>\n  <\/span>  \n<\/a>\n<\/div>\n\n<!-- end Video Play Button -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02096a2 elementor-widget elementor-widget-text-editor\" data-id=\"02096a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PLAY VIDEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fda3755 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fda3755\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2146f51f\" data-id=\"2146f51f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d4fb85 elementor-widget elementor-widget-text-editor\" data-id=\"49d4fb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Produc\u021bie video live action \u0219i o serie de testimoniale de impact au prezentat nu doar func\u021bionalit\u0103\u021bile inovatoare ale tramvaielor Bozankaya, dar au contribuit \u0219i la succesul brand-ului \u00een cadrul expozi\u021biei InnoTrans, Berlin 2022.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333de4c elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-ucaddon_blox_play_button\" data-id=\"333de4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_blox_play_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Video Play Button -->\n\n<style>\/* widget: Video Play Button *\/\n\n#uc_blox_play_button_elementor_333de4c\n{\n width:100%;\n}\n.container_uc_blox_play_button_elementor_333de4c{\n  display: flex;\n  justify-content: center;\n}\n\n#uc_blox_play_button_elementor_333de4c a\n{\n  display:inline-block;\n  transition:0.5s;\n  text-decoration:none;\n}\n.ue_play_button{text-align:left;}\n\n#uc_blox_play_button_elementor_333de4c a:hover\n{\n  transform:scale(1.1,1.1);\n}\n\n#uc_blox_play_button_elementor_333de4c a span.video-button\n{\n  display:inline-block;\n  align-items: center;\n  justify-content: center;\n  flex-direction: column; \n  display:flex;\n  position:relative;\n  transition:0.3s;\n  line-height:1em;\n}\n\n.ue-play-bg{\n  background-size:cover;\n  background-position:center;\n  background-repeat:none;\n  max-width:100%; \n}\n\n#uc_blox_play_button_elementor_333de4c a span.video-button svg\n{\n  height:1em;\n  width:1em;\n}\n\n#uc_blox_play_button_elementor_333de4c i\n{\n\n  vertical-align:middle;\n  transition:0.3s;\n}\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/style>\n\n\t\n     <div id=\"uc_blox_play_button_elementor_333de4c\" class=\"ue_play_button\" data-path=\"\/\/vimeo.com\/\">\n          <a href=\"\/\/vimeo.com\/https:\/\/vimeo.com\/762901198&autoplay=1&mute=1\" class=\"button_uc_blox_play_button_elementor_333de4c\" data-lity>\n         <span class=\"video-button\">\n          <i class='fas fa-play'><\/i>\n  <\/span>  \n<\/a>\n<\/div>\n\n<!-- end Video Play Button -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-791e707b\" data-id=\"791e707b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fb393b elementor-widget elementor-widget-heading\" data-id=\"18fb393b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tip de video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38be09eb elementor-widget elementor-widget-text-editor\" data-id=\"38be09eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand story<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697c7637 elementor-widget elementor-widget-heading\" data-id=\"697c7637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Servicii<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a4e238 elementor-widget elementor-widget-text-editor\" data-id=\"27a4e238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategie video, pre-produc\u021bie, produc\u021bie video, post-produc\u021bie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e9ffcf elementor-widget elementor-widget-heading\" data-id=\"10e9ffcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industrie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2368297d elementor-widget elementor-widget-text-editor\" data-id=\"2368297d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Flight support, avia\u021bie privat\u0103<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d92962b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d92962b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e38430\" data-id=\"4e38430\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-797752b elementor-widget elementor-widget-heading\" data-id=\"797752b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rezumat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b20bfc elementor-widget elementor-widget-text-editor\" data-id=\"8b20bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inovatori \u00een ceea ce prive\u0219te performan\u021ba tehnologic\u0103 \u0219i eficien\u021ba \u00een domeniul transportului urban, Bozankaya sunt recunoscu\u021bi pentru tramvaiele cu capacitate \u00eenalt\u0103 de pasageri, consumul redus de energie, emisii zero \u0219i design modern, toate fiind caracteristici impresionante de promovat.<\/p><p>Compania a dorit s\u0103 creasc\u0103 vizibilitatea solu\u021biilor sale pentru a-\u0219i consolida reputa\u021bia de inovator \u00een industrie. Acest lucru a presupus produc\u021bia unui video pentru a reda valorile brand-ului \u0219i func\u021bionalit\u0103\u021bile tehnice datorit\u0103 c\u0103rora compania a c\u00e2\u0219tigat premiul de inova\u021bie ERCI (European Railway Clusters Initiative) \u00een 2021. Scopul videoului a fost de prezentare \u00een cadrul expozi\u021biei InnoTrans de la Berlin, cel mai prestigios eveniment de acest gen din industrie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-832e700\" data-id=\"832e700\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f01811 elementor-widget elementor-widget-heading\" data-id=\"6f01811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">85%<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b5a52 elementor-widget elementor-widget-text-editor\" data-id=\"40b5a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cre\u0219terea ratei de engagement pe LinkedIn<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f117462 elementor-widget elementor-widget-heading\" data-id=\"f117462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8 ore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e590b elementor-widget elementor-widget-text-editor\" data-id=\"b8e590b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Materiale video evergreen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be10ee elementor-widget elementor-widget-heading\" data-id=\"1be10ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prezentare brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4404e elementor-widget elementor-widget-text-editor\" data-id=\"6f4404e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expozitia InnoTrans, Berlin 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a90996 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5a90996\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4f5e96\" data-id=\"d4f5e96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd0e96c elementor-widget elementor-widget-image-gallery\" data-id=\"bd0e96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-6437 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bd0e96c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTUzOCwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMVwvUHJvZHVjdGllLXZpZGVvLVRpbWlzb2FyYS1Cb3phbmtheWEtdHJhbXZhaWUtS3JlYWZpbG1fNS5qcGciLCJzbGlkZXNob3ciOiJiZDBlOTZjIn0%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5-1024x683.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5-300x200.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5-768x512.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bd0e96c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTUzNywidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMVwvUHJvZHVjdGllLXZpZGVvLVRpbWlzb2FyYS1Cb3phbmtheWEtdHJhbXZhaWUtS3JlYWZpbG1fMy5qcGciLCJzbGlkZXNob3ciOiJiZDBlOTZjIn0%3D\" 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sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bd0e96c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU0MCwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMVwvUHJvZHVjdGllLXZpZGVvLVRpbWlzb2FyYS1Cb3phbmtheWEtdHJhbXZhaWUtS3JlYWZpbG1fNC5qcGciLCJzbGlkZXNob3ciOiJiZDBlOTZjIn0%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_4.jpg'><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_4-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_4-1024x683.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_4-300x200.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_4-768x512.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_4-1536x1024.jpg 1536w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bd0e96c\" 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https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_7-768x512.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_7-1536x1024.jpg 1536w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_7.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bd0e96c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTUzNiwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMVwvUHJvZHVjdGllLXZpZGVvLVRpbWlzb2FyYS1Cb3phbmtheWEtdHJhbXZhaWUtS3JlYWZpbG1fMS5qcGciLCJzbGlkZXNob3ciOiJiZDBlOTZjIn0%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_1-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_1-1024x683.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_1-300x200.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_1-768x512.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_1-1536x1024.jpg 1536w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bd0e96c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTUzNSwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMVwvUHJvZHVjdGllLXZpZGVvLVRpbWlzb2FyYS1Cb3phbmtheWEtdHJhbXZhaWUtS3JlYWZpbG1fMi5qcGciLCJzbGlkZXNob3ciOiJiZDBlOTZjIn0%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_2-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_2-1024x683.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_2-300x200.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_2-768x512.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_2-1536x1024.jpg 1536w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-416e2c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"416e2c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b40ecfd\" data-id=\"b40ecfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c67362e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c67362e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b7b060e\" data-id=\"b7b060e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d7279 elementor-widget elementor-widget-heading\" data-id=\"f4d7279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Abordare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7b0caa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7b0caa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9db0451\" data-id=\"9db0451\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cac25d elementor-widget elementor-widget-text-editor\" data-id=\"8cac25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Am colaborat cu echipele de v\u00e2nz\u0103ri \u0219i marketing ale companiei pentru a produce un video despre valorile companiei, centrat pe func\u021bionalit\u0103\u021bile inovatoare ale tramvaielor Bozankaya \u0219i impactul creat la nivelul comunit\u0103\u021bii locale.<\/p><p>Brief-ul nostru a fost s\u0103 contur\u0103m excelen\u021ba carateristicilor tehnice care elev\u0103 experien\u021ba de tranzit \u0219i s\u0103 cre\u0103m un video folosindu-ne c\u00e2t mai eficient de resursele disponibile. Principalele provoc\u0103ri au fost:<\/p><p><strong>Umanizarea brand-ului<\/strong>: Cu toate c\u0103 videoul s-a axat pe aspecte tehnice, a fost esen\u021bial s\u0103 red\u0103m elemente umane pentru a contura avantajele tehnologiei \u0219i impactul la nivel de comunitate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b50499f\" data-id=\"b50499f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc230da elementor-widget elementor-widget-text-editor\" data-id=\"bc230da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Limite de timp<\/strong>: Pentru a respecta deadline-ul prezent\u0103rii \u00een cadrul expozi\u021biei InnoTrans 2022, \u00eentregul proiect, de la strategie \u0219i concept creativ, la produc\u021bie video, editare, revizuire \u0219i livrare final\u0103, trebuia finalizat \u00een dou\u0103 s\u0103pt\u0103m\u00e2ni &#8211; o provocare chiar \u0219i pentru cei mai experimenta\u021bi creatori video.<\/p><p><strong>Gestionarea volumului \u0219i diversit\u0103\u021bii de con\u021binut<\/strong>: Av\u00e2nd doar 2 s\u0103pt\u0103m\u00e2ni la dispozi\u021bie pentru a livra \u00eentregul proiect, am fost nevoi\u021bi s\u0103 producem o varietate mare de con\u021binut foto \u0219i video, \u021bin\u00e2nd cont at\u00e2t de aspectele tehnice, c\u00e2t \u0219i cele umane ale brand-ului.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ad61c5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5ad61c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22f2b84\" data-id=\"22f2b84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5d132 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"ef5d132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-6437 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef5d132\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ1MCwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOFwvdHJhbS12aWRlby1wcm9kdWN0aW9uLWtyZWFmaWxtLUJvemFua2F5YS0yLmpwZyIsInNsaWRlc2hvdyI6ImVmNWQxMzIifQ%3D%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-2-1024x563.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-2-1024x563.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-2-300x165.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-2-768x422.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef5d132\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ1NCwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOFwvdHJhbS12aWRlby1wcm9kdWN0aW9uLWtyZWFmaWxtLUJvemFua2F5YS02LmpwZyIsInNsaWRlc2hvdyI6ImVmNWQxMzIifQ%3D%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-6-1024x569.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-6-1024x569.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-6-300x167.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-6-768x426.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef5d132\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ1NSwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOFwvdHJhbS12aWRlby1wcm9kdWN0aW9uLWtyZWFmaWxtLUJvemFua2F5YS03LmpwZyIsInNsaWRlc2hvdyI6ImVmNWQxMzIifQ%3D%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-7-1024x568.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-7-1024x568.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-7-300x166.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-7-768x426.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-7.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef5d132\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ1MiwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOFwvdHJhbS12aWRlby1wcm9kdWN0aW9uLWtyZWFmaWxtLUJvemFua2F5YS00LmpwZyIsInNsaWRlc2hvdyI6ImVmNWQxMzIifQ%3D%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-4-1024x567.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-4-1024x567.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-4-300x166.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-4-768x425.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef5d132\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ1MSwidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOFwvdHJhbS12aWRlby1wcm9kdWN0aW9uLWtyZWFmaWxtLUJvemFua2F5YS0zLmpwZyIsInNsaWRlc2hvdyI6ImVmNWQxMzIifQ%3D%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-3-1024x569.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-3-1024x569.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-3-300x167.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-3-768x427.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef5d132\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ1MywidXJsIjoiaHR0cHM6XC9cL2tyZWFmaWxtLnJvXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOFwvdHJhbS12aWRlby1wcm9kdWN0aW9uLWtyZWFmaWxtLUJvemFua2F5YS01LmpwZyIsInNsaWRlc2hvdyI6ImVmNWQxMzIifQ%3D%3D\" href='https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-5-1024x561.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-5-1024x561.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-5-300x164.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-5-768x421.jpg 768w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/08\/tram-video-production-kreafilm-Bozankaya-5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24ae848 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ae848\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2800588\" data-id=\"2800588\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-626f02d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"626f02d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-59b77e2\" data-id=\"59b77e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf9dd70 elementor-widget elementor-widget-heading\" data-id=\"bf9dd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rezultate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-814e12c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"814e12c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c38805f\" data-id=\"c38805f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0954f89 elementor-widget elementor-widget-text-editor\" data-id=\"0954f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cunosc\u00e2nd reputa\u021bia \u0219i diferen\u021biatorii clientului, am \u0219tiut c\u0103 brand-ul merit\u0103 mai mult dec\u00e2t un video clasic de tip explicativ. Pornind de la rolul s\u0103u de inovator pe pia\u021ba de transport urban, am scos \u00een eviden\u021b\u0103 avantajele pe termen lung ale tehnologiei avansate, demonstr\u00e2nd impactul la nivel cultural. Principalele rezultate au fost:<\/p><p><strong>Cre\u0219terea vizibilit\u0103\u021bii prin func\u021bionalit\u0103\u021bi explicate<\/strong>: Baz\u00e2ndu-ne pe produc\u021bia de tip live action, am prezentat aspecte precum capacitatea mare de pasageri, design-ul 100% cu podea joas\u0103 \u0219i design-ul eficient pentru reducerea zgomotului \u0219i a vibra\u021biilor, precum \u0219i imagini cu drona pentru a eviden\u021bia integrarea urban\u0103 \u0219i versatilitatea la nivel local.<\/p><p><strong>Consolidarea reputa\u021biei<\/strong>: Vorbind cu reprezentan\u021bii prim\u0103riei \u0219i cu pasagerii tramvaielor, am conceput o serie de testimoniale ca dovezi sociale ale impactului tehnologiei avansate de transport \u00een via\u021ba de zi cu zi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0fc56f\" data-id=\"b0fc56f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd82de8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fd82de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cre\u0219terea credibilit\u0103\u021bii<\/strong>: Pentru a amplifica impactul la nivelul comunit\u0103\u021bii, am realizat un interviu cu primarul Timi\u0219oarei, Dominic Fritz, care a vorbit despre avantajele folosirii tehnologiei de ultim\u0103 genera\u021bie \u00een materie de transport \u0219i conectarea comunit\u0103\u021bii.<\/p><p><strong>Con\u021binut evergreen<\/strong>: \u00cen urma produc\u021biei au rezultat numeroase materiale, de la interviuri cu primarul \u0219i cu pasagerii, la cadre live action \u0219i fotografii de tip hero, oferind clientului o resurs\u0103 ampl\u0103 de con\u021binut media pentru campanii viitoare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ad2fa elementor-widget elementor-widget-video\" data-id=\"52ad2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/kreafilm.ro\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5.jpg&quot;,&quot;id&quot;:5538,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;vimeo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/762901198?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-52ad2fa&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOlwvXC9wbGF5ZXIudmltZW8uY29tXC92aWRlb1wvNzYyOTAxMTk4P2NvbG9yJmF1dG9wYXVzZT0wJmxvb3A9MCZtdXRlZD0wJnRpdGxlPTEmcG9ydHJhaXQ9MSZieWxpbmU9MSN0PSIsImF1dG9wbGF5IjoiIiwibW9kYWxPcHRpb25zIjp7ImlkIjoiZWxlbWVudG9yLWxpZ2h0Ym94LTUyYWQyZmEiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5.jpg\" class=\"attachment-full size-full wp-image-5538\" alt=\"\" srcset=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5.jpg 1200w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5-300x200.jpg 300w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5-1024x683.jpg 1024w, https:\/\/kreafilm.ro\/wp-content\/uploads\/2022\/11\/Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21b9855 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21b9855\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9323af\" data-id=\"b9323af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ad3210 elementor-widget elementor-widget-heading\" data-id=\"6ad3210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cau\u021bi un partener video?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926c817 elementor-button-info elementor-align-center 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b61acb\" data-id=\"2b61acb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1acf7da elementor-widget elementor-widget-heading\" data-id=\"1acf7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/kreafilm.ro\/rebranding-video-jet-advisor\/\">Urm\u0103torul proiect<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf20fb elementor-widget elementor-widget-image\" data-id=\"ecf20fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kreafilm.ro\/jet-advisor\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/elementor\/thumbs\/Jet-Advisor_white-qb8s0ge2rksff9krmeflpcgpftiphuxgb1xqijemhk.png\" title=\"Jet-Advisor_white\" alt=\"Jet-Advisor_white\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bozankaya C\u00e2\u0219tig\u0103torul premiului de inova\u021bie ERCI 2021 PLAY VIDEO Produc\u021bie video live action \u0219i o serie de testimoniale de impact au prezentat nu doar func\u021bionalit\u0103\u021bile inovatoare ale tramvaielor Bozankaya, dar au contribuit \u0219i la succesul brand-ului \u00een cadrul expozi\u021biei InnoTrans, Berlin 2022. Tip de video Brand story Servicii Strategie video, pre-produc\u021bie, produc\u021bie video, post-produc\u021bie Industrie [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5538,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6437","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studiu de caz Bozankaya - C\u00e2\u0219tig\u0103torul premiului de inova\u021bie ERCI 2021 - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kreafilm.ro\/en\/bozankaya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu de caz Bozankaya - C\u00e2\u0219tig\u0103torul premiului de inova\u021bie ERCI 2021 - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing\" \/>\n<meta property=\"og:description\" content=\"Bozankaya C\u00e2\u0219tig\u0103torul premiului de inova\u021bie ERCI 2021 PLAY VIDEO Produc\u021bie video live action \u0219i o serie de testimoniale de impact au prezentat nu doar func\u021bionalit\u0103\u021bile inovatoare ale tramvaielor Bozankaya, dar au contribuit \u0219i la succesul brand-ului \u00een cadrul expozi\u021biei InnoTrans, Berlin 2022. 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