{"id":4054,"date":"2021-12-13T19:54:24","date_gmt":"2021-12-13T19:54:24","guid":{"rendered":"https:\/\/kreafilm.ro\/?p=4054"},"modified":"2022-01-11T10:23:43","modified_gmt":"2022-01-11T10:23:43","slug":"promovare-prin-video-marketing","status":"publish","type":"post","link":"https:\/\/kreafilm.ro\/en\/promovare-prin-video-marketing\/","title":{"rendered":"Cum s\u0103 te Promovezi prin Video \u00een 5 pa\u0219i"},"content":{"rendered":"
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\u0218tii care este gre\u0219eala pe care foarte multe firme sau antreprenori o fac atunci c\u00e2nd vor s\u0103 se promoveze prin video?<\/p>\n

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Nu \u00ee\u0219i fac un plan de video marketing<\/strong>. Nu pun pe foaie ce vor s\u0103 ob\u021bin\u0103 prin acel video sau serie de video-uri prin care vor s\u0103 se promoveze.<\/p>\n

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Iar f\u0103r\u0103 a nota inten\u021biile pe care le avem cu aceste materiale video, efortul at\u00e2t fizic c\u00e2t \u0219i financiar depus \u00een crea\u021bie nu este sustenabil \u0219i de multe ori nu aduce rezultate.<\/p>\n

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A\u0219adar, hai s\u0103 vedem 5 pa\u0219i esen\u021biali pe care ar trebui s\u0103-i faci dac\u0103 vrei s\u0103 te promovezi prin video, indiferent c\u0103 vorbim de o campanie din mai multe materiale sau de un singur video.<\/p>\n

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Photo @Austin Distel\/Unsplash<\/sup><\/figcaption>\n<\/figure>\n<\/div>\n

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1. Noteaz\u0103-\u021bi obiectivele pentru campania de video<\/strong> marketing<\/h2>\n

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Ce vrei s\u0103 ob\u021bii din videoul sau videourile pe care le vei face?<\/p>\n

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Notorietate pentru brand? V\u00e2nzare direct\u0103 de produse \u0219i servicii? Abonare la o list\u0103 de mail?<\/p>\n

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Noteaz\u0103-\u021bi pe o foaie sau \u00eentr-un fi\u0219ier scopul pentru care faci acele materiale. Cu c\u00e2t vei fi mai clar, cu at\u00e2t ai \u0219anse mai mari s\u0103 atingi acele obiective.<\/p>\n

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Obiectivele bine stabilite sunt funda\u021bia pe care vei cl\u0103di campania video.<\/p>\n

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2. Cunoa\u0219te-\u021bi audien\u021ba<\/strong> pentru care faci acel video<\/h2>\n

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Dup\u0103 ce ai hot\u0103r\u00e2t obiectivele, urm\u0103torul pas este s\u0103 \u0219tii pentru cine faci acele materiale video<\/a>.<\/p>\n

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Cel mai recomandat este s\u0103 ai cel pu\u021bin un avatar de client<\/strong>. \u00cen el descrii in detaliu omul la care vrei s\u0103 ajung\u0103 videoul t\u0103u. Cu c\u00e2t \u00eel descrii mai deliat (ce obiceiuri are, unde lucreaz\u0103, c\u00e2\u021bi ani are, situa\u021bia social\u0103, etc.) cu at\u00e2t vei putea fi mai specific \u00een mesajul pe care-l transmi\u021bi.<\/p>\n

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De asemenea, pune-te \u00een locul acelei persoane care \u00ee\u021bi va vedea videoul. Ce emo\u021bie \u00eei va st\u00e2rni \u0219i cum \u00eel va face s\u0103 se simt\u0103? Vrei s\u0103 fie amuzat, sau empatic? Sau poate vrei s\u0103-l inspiri?<\/p>\n

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Atunci c\u00e2nd \u0219tii pentru cine faci un video \u0219i ce vrei s\u0103 transmi\u021bi cu el, va fi mult mai u\u0219or s\u0103 faci \u0219i o poveste care s\u0103 rezoneze cu acel tip de persoan\u0103.\u00a0<\/p>\n

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3. Deadline-uri \u0219i planul editorial<\/strong><\/h2>\n

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Pentru orice serie de video-uri este recomandat s\u0103 ai termene limit\u0103 \u0219i un calendar de publicare. \u00cen marketing se mai numesc \u0219i timeline-uri de campanie.\u00a0<\/p>\n

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Aceste timeline-uri sunt necesare dac\u0103 vrei s\u0103 stai organizat \u00eenc\u0103 de la primele zile de brainstorming p\u00e2n\u0103 la ziua \u00een care distribui materialele video cu audien\u021ba ta. Mai ales dac\u0103 lucrezi cu o echip\u0103, toat\u0103 lumea trebuie s\u0103 fie la curent cu programul campaniei.<\/p>\n

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Ca s\u0103 fie totul mai organizat, po\u021bi face un astfel de program pentru fiecare etap\u0103 din proces – produc\u021bie, marketing, social media, etc.<\/a><\/p>\n

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Aceste lucruri nu doar c\u0103 te vor ajuta s\u0103 nu am\u00e2ni un proiect, dar vor fi de folos \u0219i atunci c\u00e2nd vrei sa ai un control cat mai mare asupra rezultatui final.<\/p>\n

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4. Men\u021bine un buget de produc\u021bie video realist<\/strong><\/h2>\n

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Fiecare firm\u0103 ar trebui s\u0103 aib\u0103 un buget pe care s\u0103-l aloce in marketing, iar \u00een video nu este o excep\u021bie.\u00a0\u00a0<\/p>\n

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\u00cens\u0103 pentru a avea un buget, trebuie s\u0103 \u0219tii \u0219i o marj\u0103 \u00een care se practic\u0103 pre\u021burile. Po\u021bi \u00eentreba mai multe companii sau freelanceri pentru a vedea variante de pre\u021b sau pentru a-\u021bi face o idee.<\/p>\n

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\u00cens\u0103 nu uita s\u0103 iei in calcul mai mul\u021bi factori atunci c\u00e2nd alegi cu cine s\u0103 lucrezi: experien\u021ba, portofoliul<\/a>, istoricul, comunicarea, siguran\u021ba de livrare la timp, \u0219amd. Mul\u021bi se opresc la pre\u021b \u0219i omit celelalte elemente.\u00a0<\/p>\n

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Nu ai vrea ca economia pe care o faci la o factur\u0103 s\u0103 te scuteasc\u0103 \u0219i de rezultatele pe care le urm\u0103re\u0219ti<\/em>.<\/p>\n

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5. Analizeaz\u0103 rezultatele \u0219i vezi ce po\u021bi \u00eembun\u0103t\u0103\u021bi<\/strong><\/h2>\n

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Ai f\u0103cut mai multe materiale video creative, dar a func\u021bionat? E\u0219ti mul\u021bumit de rezultate? Ce ai putea face mai bine data viitoare?<\/p>\n

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Rapoartele de performan\u021b\u0103 \u00ee\u021bi vor spune rezultatele reale pe care un video \u021bi le aduce.<\/p>\n

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Majoritatea platformelor online ofer\u0103 aceste rapoarte oricui se promoveaz\u0103 prin con\u021binut video. Acestea sunt cheia c\u0103tre a-\u021bi \u00eembun\u0103t\u0103\u021bi campaniile viitoare, sau c\u0103tre a face modific\u0103ri asupra celor \u00een curs.<\/p>\n

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Chiar dac\u0103 video este cea mai consumat\u0103 \u0219i eficient\u0103 form\u0103 de promovare \u00een online, nu \u00eenseamn\u0103 c\u0103 toate videourile vor livra de fiecare dat\u0103.\u00a0 Tocmai de asta trebuie s\u0103 fii foarte atent la rezultatele pe care le ai \u0219i s\u0103 ajustezi variabilele pe parcurs.<\/p>\n

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Dac\u0103 ai nevoie de ajutor \u00een produc\u021bia uneia sau a mai multor reclame video, contacteaz\u0103-ne<\/a> <\/strong>\u0219i vom g\u0103si cea mai bun\u0103 solu\u021bie pentru afacerea \u0219i pentru obiectivele pe care le ai.<\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0218tii care este gre\u0219eala pe care foarte multe firme sau antreprenori o fac atunci c\u00e2nd vor s\u0103 se promoveze prin video? Nu \u00ee\u0219i fac un plan de video marketing. Nu pun pe foaie ce vor s\u0103 ob\u021bin\u0103 prin acel video sau serie de video-uri prin care vor s\u0103 se promoveze. Iar f\u0103r\u0103 a nota inten\u021biile […]<\/p>\n","protected":false},"author":2,"featured_media":3977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,27],"tags":[15,20,19,14,22,23,25,24,13,17,21,16],"class_list":["post-4054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productie-video","category-video-marketing","tag-agentie-productie-video","tag-brand-video","tag-cum-fac-video","tag-productie-video","tag-productii-video","tag-publicitate","tag-reclame","tag-reclame-video","tag-video","tag-video-marketing","tag-video-pentru-afaceri","tag-video-timisoara"],"yoast_head":"\nCum s\u0103 te Promovezi prin Video \u00een 5 pa\u0219i - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kreafilm.ro\/en\/promovare-prin-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103 te Promovezi prin Video \u00een 5 pa\u0219i - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing\" \/>\n<meta property=\"og:description\" content=\"\u0218tii care este gre\u0219eala pe care foarte multe firme sau antreprenori o fac atunci c\u00e2nd vor s\u0103 se promoveze prin video? 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Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kreafilm.ro\/en\/promovare-prin-video-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Cum s\u0103 te Promovezi prin Video \u00een 5 pa\u0219i - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing","og_description":"\u0218tii care este gre\u0219eala pe care foarte multe firme sau antreprenori o fac atunci c\u00e2nd vor s\u0103 se promoveze prin video? Nu \u00ee\u0219i fac un plan de video marketing. Nu pun pe foaie ce vor s\u0103 ob\u021bin\u0103 prin acel video sau serie de video-uri prin care vor s\u0103 se promoveze. 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