{"id":5131,"date":"2022-06-07T22:02:46","date_gmt":"2022-06-07T22:02:46","guid":{"rendered":"https:\/\/kreafilm.ro\/?p=5131"},"modified":"2022-06-07T22:03:53","modified_gmt":"2022-06-07T22:03:53","slug":"reclame-video-mobil","status":"publish","type":"post","link":"https:\/\/kreafilm.ro\/en\/reclame-video-mobil\/","title":{"rendered":"Cum s\u0103 faci reclame video eficient, pentru mobil"},"content":{"rendered":"
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Cum po\u021bi s\u0103 faci reclame video eficient, care s\u0103 func\u021bioneze? <\/span><\/p>\n

\u00cen acest articol vorbim despre <\/span>3 strategii foarte bune de care s\u0103 \u021bii cont c\u00e2nd faci reclame video<\/strong>, indiferent c\u0103 sunt pe social media sau pe alte platforme.<\/span><\/p>\n

\u0218i \u00eencep cu o statistic\u0103 care ar trebui s\u0103 te pun\u0103 pe g\u00e2nduri – \u00een 2020 \u00een Rom\u00e2nia s-au f\u0103cut cumaraturi online de 5,6 miliarde de euro, cu 30% \u00een plus fa\u021b\u0103 de 2019 (statistic\u0103 ARMO – Asocia\u021bia Rom\u00e2n\u0103 a Magazinelor Online).<\/p>\n

Iar din toate acestea, \u00een majoritatea categoriilor (beauty, fashion, eletrctonice, etc.) peste 60% din achizi\u021bii s-au efectuat de pe mobil<\/strong>.<\/p>\n

Asta \u00eenseamn\u0103 c\u0103 tot ce \u00eenseamn\u0103 cump\u0103r\u0103turi online – platforma sau site-ul de pe care se cump\u0103r\u0103, reclamele \u0219i toat\u0103 experien\u021ba utilizatorului trebuie adaptate \u00een primul r\u00e2nd pentru ecranele mici.<\/p>\n

Iar aici intervin reclamele video.<\/strong><\/p>\n

 <\/strong><\/p>\n

Reclame video – de ce s\u0103 le faci?<\/strong><\/h1>\n

\u00cen timp ce un text poate dura c\u00e2teva minute s\u0103-l cite\u0219\u021bi,un video bun te poate convinge \u00een c\u00e2teva secunde s\u0103 iei o decizie bazat\u0103 pe emo\u021bie \u0219i dorin\u021b\u0103.<\/p>\n

Cum? Prin elemenete precum mi\u0219care, sunet, idei originale, \u0219amd.<\/span> <\/span><\/p>\n

Motoarele de c\u0103utare \u0219i algoritmii de pe platformele de social media favorizeaz\u0103 video \u00een detrimentul altei forme de con\u021binut<\/b>, at\u00e2t din punct de vedere SEO c\u00e2t \u0219i ca reach (la c\u00e2t\u0103 lume este afi\u0219at acel video).<\/span><\/p>\n

Dac\u0103 tragem o concluzie, \u00een\u021belegem de ce este esen\u021bial s\u0103 folosim video optimizat pentru mobil: pentru a avea rezultate mai bune din toate punctele de vedere.<\/p>\n

Iar acum s\u0103 vorbim despre cele 3 strategii pe care s\u0103 le aplici c\u00e2nd faci reclame video pentru mobil.<\/p>\n

1. Ofer\u0103 valoare clien\u021bilor t\u0103i<\/strong><\/h1>\n
 <\/strong><\/div>\n

Chiar dac\u0103 este o reclam\u0103 video, nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 fie una \u00een care nu oferi ceva valoros.

Foarte multe firme \u0219i branduri nu creaz\u0103 reclamele cu clientul lor \u00een minte, ci pun accent pe produs. Cum s\u0103 arate produsul la c\u00e2t mai mult\u0103 lume. Totul este despre ei \u0219i minunatul produs pe care \u00eel v\u00e2nd.<\/span><\/p>\n

\u00cens\u0103 acesta e motivul pentru care am ajuns s\u0103 nu suport\u0103m o mare parte din reclame: nu sunt despre noi, audien\u021ba, ci despre produs.<\/p>\n

Dac\u0103 vrei s\u0103-\u021bi creasc\u0103 rezultatele considerabil c\u00e2nd vrei s\u0103 te promovezi prin reclame video, trebuie s\u0103 te g\u00e2nde\u0219ti la consumatorul final.<\/p>\n

S\u0103-\u021bi pui \u00eentreb\u0103ri precum: „Ce i-ar place clientului meu s\u0103 vad\u0103?”, „Ce valoare pot aduce \u00een via\u021ba clientului prin acest video?”, „Ce ar putea \u00eenv\u0103\u021ba acel client din videoul \u0103sta?”.<\/p>\n

Ai prins ideea.<\/p>\n

Cu c\u00e2t focusul este mai mult pe client, cu at\u00e2t ai \u0219anse mai mari c\u0103 acea reclam\u0103 video s\u0103 func\u021bioneze \u0219i chiar s\u0103 aduc\u0103 rezultate.<\/p>\n

<\/p>\n

2. O singur\u0103 idee pe reclam\u0103<\/strong><\/h1>\n


E foarte u\u0219or s\u0103 introduci c\u00e2t mai multe detalii \u0219i idei \u00eentr-un video, mai ales dac\u0103 pl\u0103te\u0219\u021bi o sum\u0103 mai mare pentru produc\u021bia lui.
Ai vrea c\u0103 toate avantajele produsului t\u0103u: cum arat\u0103 \u0219i cum func\u021bioneaz\u0103, ce beneficii ai dac\u0103-l folose\u0219\u021bi, cum \u00ee\u021bi poate schimb\u0103 via\u021ba, etc. s\u0103 apar\u0103 \u00een acel video.<\/p>\n

\u00cens\u0103 cheia pentru o reclam\u0103 video reu\u0219it\u0103 e s\u0103 promovezi o singur\u0103 idee\/concept\/poveste<\/strong>. S\u0103 nu te pierzi \u00een detalii sau s\u0103 faci o salat\u0103 de idei \u0219i pove\u0219ti din acel video.<\/p>\n

Dac\u0103 este un video de c\u00e2teva secunde, g\u00e2nde\u0219te-te cum ai putea s\u0103 spui doar esen\u021bialul<\/strong>. C\u00e2teva imagini de impact, poate 2-3 propozi\u021bii sau cuvinte care s\u0103-\u021bi defineasc\u0103 brandul \u0219i produsul, iar la final un \u00eendemn la ac\u021biune pentru a \u0219ti audien\u021ba ce s\u0103 fac\u0103 mai departe.<\/p>\n

Probabil ai folosit la un moment dat expresia „\u0219tii reclama aia?” \u00eentr-o discu\u021bie. Ei bine, \u0103la e un semn bun c\u0103 acel video a fost de impact \u0219i c\u0103 \u0219i-a l\u0103sat amprenta \u00een subcon\u0219tientul t\u0103u.<\/p>\n

3. Con\u021binutul din video s\u0103 fie optimizat pentru mobil<\/strong><\/h1>\n

Foarte multe reclame sau videouri sunt realizate dup\u0103 tehnici sau concepte mai vechi. Nu se ia \u00een calcul c\u0103 acel video va fi v\u0103zut de majoritatea oamenilor pe ecranul telefonului, care are o suprafa\u021b\u0103 mic\u0103<\/strong>.<\/p>\n

Astfel pot ap\u0103rea gre\u0219eli precum imagini care nu sunt u\u0219or de urm\u0103rit pe acel ecran, nu au texte sau grafic\u0103 care s\u0103 sus\u021bin\u0103 transmiterea mesajului, iar cele de pe social media nu au subtitr\u0103ri.<\/p>\n

\u0218i probabil ai observat c\u0103 pe social media videourile pornesc standard f\u0103r\u0103 sunet<\/strong>.<\/p>\n

Acesta e un semn c\u0103 nu te po\u021bi baza pe primele secunde de sunet c\u00e2nd concepi acel video, ci mai degrab\u0103 pe text, pe elemente grafice \u0219i imagini expresive. Mai po\u021bi folosi anumite texte precum „D\u0103 drumul la volum” chiar \u00een prima secund\u0103, sau un emoji cu un difuzor\"\ud83d\udd0a\", \u00eens\u0103 de cele mai multe ori nu este o abordare foarte profesional\u0103.<\/p>\n

\u00cenainte de a face o reclam\u0103 video pe mobil, g\u00e2nde\u0219te-te dac\u0103 toate elemetele din acel video vor fi clare, u\u0219or de urm\u0103rit \u0219i dac\u0103 vor crea un impact utilizatorilor pe micul ecran,<\/em> la propriu.<\/p>\n

Reclamele video pe mobil sunt o unealt\u0103 esen\u021bial\u0103 dac\u0103 vrei s\u0103-\u021bi cre\u0219ti considerabil \u0219ansele de a-\u021bi face produsul mai cunoscut \u0219i de a ajunge la mai mult\u0103 lume.<\/p>\n

Prin ele audien\u021ba ta va \u00een\u021belege mai bine produsul \u0219i brandul t\u0103u, vor putea primi valoare \u0219i nu \u00een ultimul r\u00e2nd, vor fi mult mai interesa\u021bi s\u0103 cumpere de la \u021bine.<\/p>\n

Iar \u00een afar\u0103 de c\u00e2teva aspecte pe care s\u0103 le iei \u00een considerare \u00eenainte de a face o astfel de reclam\u0103, nu exist\u0103 nicio limitare din punct de vedere al con\u021binutului sau al creativit\u0103\u021bii.<\/p>\n

Dac\u0103 ai nevoie de ajutor \u00een produc\u021bia uneia sau a mai multor reclame video, contacteaz\u0103-ne<\/a> \u0219i vom g\u0103si cea mai bun\u0103 solu\u021bie pentru afacerea \u0219i pentru obiectivele pe care le ai.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Cum po\u021bi s\u0103 faci reclame video eficient, care s\u0103 func\u021bioneze?  \u00cen acest articol vorbim despre 3 strategii foarte bune de care s\u0103 \u021bii cont c\u00e2nd faci reclame video, indiferent c\u0103 sunt pe social media sau pe alte platforme. \u0218i \u00eencep cu o statistic\u0103 care ar trebui s\u0103 te pun\u0103 pe g\u00e2nduri – \u00een 2020 \u00een Rom\u00e2nia […]<\/p>\n","protected":false},"author":2,"featured_media":5132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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