{"id":5488,"date":"2022-11-11T18:38:02","date_gmt":"2022-11-11T18:38:02","guid":{"rendered":"https:\/\/kreafilm.ro\/?p=5488"},"modified":"2022-11-15T23:12:54","modified_gmt":"2022-11-15T23:12:54","slug":"brand-video-bozankaya-tram","status":"publish","type":"post","link":"https:\/\/kreafilm.ro\/en\/brand-video-bozankaya-tram\/","title":{"rendered":"Brand Video pentru Bozankaya – companie c\u00e2\u0219tig\u0103toare al premiului „Cea mai inovatoare companie din Europa” (ERCI)"},"content":{"rendered":"
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<\/p>\n

Despre Proiect<\/span><\/p>\n

<\/p>\n

Bozankaya, compania c\u00e2\u0219tig\u0103toare al premiului \u201dcea mai inovativ\u0103 companie din Europa (ERCI)\u201d, a venit c\u0103tre Kreafilm cu propunerea de a realiza un\u00a0brand video. \u00cen acesta urma s\u0103 fie prezentat tramvaiul electric pentru care au ob\u021binut premiul de inova\u021bie.\u00a0<\/span><\/p>\n

Materialul video a fost folosit la Berlin, \u00een cadrul celei mai mari expozi\u021bii din industria tehnologiei transportului – InnoTrans, dar \u0219i \u00een\u00a0<\/span>social media – LinkedIn (unde a ob\u021binut peste 4000 views \u00een mod organic \u00een prima s\u0103pt\u0103m\u00e2n\u0103 de la publicare), Facebook, YouTube.<\/span><\/p>\n

De asemenea, Bozankaya a mai avut nevoie de o serie de fotografii \u201dhero\u201d cu tramvaiul, pentru viitoare campanii publicitare.<\/p>\n

Am stabilit de comun acord un pachet ce ar include toate serviciile men\u021bionate \u0219i livrarea lor pentru a se \u00eencadra \u00een termenul limit\u0103.<\/span><\/p>\n

Procesul nostru<\/span><\/p>\n

<\/p>\n

Dup\u0103 mai multe conversa\u021bii cu clientul, am convenit la o structur\u0103 de material \u00een care s\u0103 prezent\u0103m tramvaiul (men\u021biunile tehnice \u0219i estetice, implicit \u0219i cadrele aferente), dar \u0219i partea uman\u0103.<\/span><\/p>\n

Astfel, am filmat testimoniale cu c\u0103l\u0103tori, dar \u0219i un video \u00een care primarul ora\u0219ului Timi\u0219oara vorbe\u0219te despre impactul pe care-l au tramvaiele asupra mediului \u0219i al transportului \u00een comun.<\/p>\n

Beneficiile acestui material pentru client \u0219i pentru audien\u021b\u0103:<\/b><\/p>\n

    \n
  1. Prezentarea tramvaiului \u00een mediul urban at\u00e2t din punct de vedere estetic c\u00e2t \u0219i tehnic\/ca func\u021bionalitate;<\/li>\n
  2. Credibilitate pentru viitori parteneri ai Bozankaya prin testimonialul oferit de primarul Timi\u0219oarei;<\/li>\n
  3. Cre\u0219terea \u00eencrederii \u00een brand prin testimonialele de la pasageri;<\/li>\n<\/ol>\n

    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Obiective<\/h2>\n
      \n
    1. Crearea strategiei de comunicare prin video;<\/span><\/li>\n
    2. Conceptul \u0219i scenariul \u00een raport cu brand guideline-urile companiei;<\/li>\n
    3. Focus pe aspectele tehnice ale produsului \u0219i pe inova\u021bie;<\/li>\n
    4. Produc\u021bia \u0219i livrarea materialului \u00een termen scurt (2 s\u0103pt\u0103m\u00e2ni).<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Servicii oferite<\/h2>\n
        \n
      1. Strategie<\/strong>: Consultan\u021b\u0103, Strategie de comunicare;<\/li>\n
      2. Pre-produc\u021bie video<\/strong>: Scripting, Briefing & Mood board creativ;<\/li>\n
      3. Produc\u021bie Video:<\/strong>\u00a0Regie, Operare camer\u0103, Operare dron\u0103;<\/li>\n
      4. Video Editing<\/strong>: Montaj video, Colorizare video, Sound design;<\/li>\n
      5. Fotografie<\/b>: Produc\u021bie \u0219i editare fotografii.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Brand Video – Bozankaya<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Bozankaya tram – Brand Video<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLucreaz\u0103 cu noi<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Fotografii<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \"Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_7\"<\/figure><\/a><\/div>
        \"Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_3\"<\/figure><\/a><\/div>
        \"Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_5\"<\/figure><\/a><\/div>
        \"Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_4\"<\/figure><\/a><\/div>
        \"Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_2\"<\/figure><\/a><\/div>
        \"Productie-video-Timisoara-Bozankaya-tramvaie-Kreafilm_1\"<\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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        Lucreaz\u0103 cu noi!
        <\/b>Programeaz\u0103 o sesiune gratuit\u0103 de strategie video \u0219i afl\u0103 dac\u0103 \u0219i\u00a0 cum te putem ajuta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Despre Proiect Bozankaya, compania c\u00e2\u0219tig\u0103toare al premiului \u201dcea mai inovativ\u0103 companie din Europa (ERCI)\u201d, a venit c\u0103tre Kreafilm cu propunerea de a realiza un\u00a0brand video. \u00cen acesta urma s\u0103 fie prezentat tramvaiul electric pentru care au ob\u021binut premiul de inova\u021bie.\u00a0 Materialul video a fost folosit la Berlin, \u00een cadrul celei mai mari expozi\u021bii din industria […]<\/p>\n","protected":false},"author":2,"featured_media":5338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[15,63,41,36,14,50,37,23,51,35,34,66,68,40,17,16],"class_list":["post-5488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studii-de-caz","tag-agentie-productie-video","tag-bozankaya","tag-clienti-noi","tag-marketing-online","tag-productie-video","tag-profit","tag-promovare-prin-video","tag-publicitate","tag-rebranding","tag-studiu-de-caz","tag-timisoara","tag-tram-company","tag-tram-timisoara","tag-vanzari","tag-video-marketing","tag-video-timisoara"],"yoast_head":"\nBrand Video pentru Bozankaya - 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