{"id":5632,"date":"2023-01-19T11:15:20","date_gmt":"2023-01-19T11:15:20","guid":{"rendered":"https:\/\/kreafilm.ro\/?p=5632"},"modified":"2023-01-24T10:57:04","modified_gmt":"2023-01-24T10:57:04","slug":"etape-productie-video","status":"publish","type":"post","link":"https:\/\/kreafilm.ro\/en\/etape-productie-video\/","title":{"rendered":"Cele 3 etape ale unei produc\u021bii video creative"},"content":{"rendered":"
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Din punct de vedere tehnic, \u00ee<\/span>n cadrul unei produc\u021bii video <\/span>exist\u0103 mai multe etape pentru a realiza un <\/span>video creativ \u0219i de impact<\/a>.<\/span><\/p>\n

Fie un material<\/span> scurt ce are la baz\u0103 o idee simpl\u0103 sau un proiect mai complex,<\/span> aceste etape sunt esen\u021biale. Ele trebuie realizate de cel pu\u021bin o persoan\u0103 sau  de o echip\u0103 cu experien\u021b\u0103 \u00een domeniu. <\/span><\/p>\n

A\u0219adar, etapele sunt: pre-produc\u021bie, produc\u021bie video \u0219i post-produc\u021bie.<\/span><\/p>\n

\u00cen acest articol vom discuta despre partea tehnic\u0103 \u0219i nu vom acoperi zona de marketing – strategia de comunicare, distribu\u021bia, \u0219amd. De asemenea, men\u021bion\u0103m c\u0103 acesta este un procedeu standard – unele companii pot avea \u0219i alte metode de lucru.<\/i><\/span> <\/span><\/p>\n

1. Pre-produc\u021bia video<\/span><\/p>\n

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Pre-produc\u021bia este prima etap\u0103 din cadrul celor trei majore ale unei produc\u021bii video.<\/p>\n

\u00cen cadrul pre-produc\u021biei la Kreafilm, \u00eemp\u0103r\u021bim aceast\u0103 etap\u0103 \u00een:<\/p>\n

Conceptualizare<\/span><\/h3>\n

\u00cencepem cu o discu\u021bie despre ideea sau conceptul pentru materialul video. Se determin\u0103 subiectul, audien\u021ba, stilul \u0219i mesajul video-ului. <\/p>\n

De asemenea, se decide dac\u0103 video-ul va fi o reclam\u0103, un documentar sau alt tip de produc\u021bie. Este important sa se stabileasc\u0103 aceste detalii \u00eenainte de a \u00eencepe procesul de planificare, deoarece acestea vor influen\u021ba toate etapele ulterioare.<\/p>\n

Planificare<\/span><\/p>\n

Dup\u0103 ce s-au stabilit detaliile conceptului, se creeaz\u0103 un plan detaliat pentru produc\u021bia video. <\/p>\n

Urmeaz\u0103 partea de brief \u0219i scenariu. Aici vom scrie scenariul \u0219i vom aduce referin\u021be vizuale pentru a contura cele mai bune idei pe care le-am stabilit ini\u021bial. Aceste materiale vor trece \u0219i la cei responsabili din echipa ta pentru aprobare \u0219i ulterioare modific\u0103ri dac\u0103 este cazul.<\/p>\n

Dup\u0103 aprobare, planific\u0103m produc\u021bia, rezerv\u0103m loca\u021bii, angaj\u0103m actori \u0219i voice over unde e cazul. Tot \u00een acest pas se fac achizi\u021biile \u0219i necesarul produc\u021biei.<\/p>\n

Orice \u00eentarziere sau problem\u0103 \u00een aceast\u0103 etap\u0103 poate afecta \u00eentregul proiect.<\/p>\n

Pre-production<\/span><\/p>\n

Acum preg\u0103tim toate elementele necesare pentru filmare. <\/p>\n

Achizi\u021bion\u0103m sau \u00eenchiriem echipamentul necesar (camerele de filmat, lumini \u0219i sunet). Angaj\u0103m \u0219i personalul necesar, cum ar fi actorii, echipa \u0219i regizorul. De asemenea c\u0103ut\u0103m \u0219i rezerv\u0103m loca\u021biile de filmare. <\/span><\/p>\n

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2. Produc\u021bia video<\/h1>\n

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Am ajuns \u0219i la etapa de produc\u021bie, mai exact la film\u0103rile din loca\u021bie.<\/p>\n

Aici, toat\u0103 echipa se va organiza pentru a pune \u00een practic\u0103 tot ce s-a discutat \u0219i planificat \u00een etapa de pre-produc\u021bie.<\/span><\/p>\n

Fiind deja planificate, zilele de film\u0103ri se vor desf\u0103\u0219ura \u00eentr-un mod organizat \u0219i vor respecta timeline-ul cu orele prestabilite. \u00cen orice produc\u021bie video pot ap\u0103rea situa\u021bii neprev\u0103zute, iar rolul nostru este s\u0103 le integr\u0103m c\u00e2t mai bine \u00een planul pe care l-am creat.<\/span><\/p>\n

Acest proces poate dura de la c\u00e2teva ore la c\u00e2teva zile sau chiar s\u0103pt\u0103m\u00e2ni, in func\u021bie de proiect. <\/span><\/p>\n

De asemenea, lucr\u0103m \u00een condi\u021bii de siguran\u021b\u0103 pentru to\u021bi participan\u021bii la proiect. Deoarece mediul unei produc\u021bii video este unul <\/span>dinamic, siguran\u021ba persoanelor participante va avea \u00eentotdeauna prioritate.<\/span><\/p>\n

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3. Post-produc\u021bia video<\/strong><\/h1>\n

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Post-produc\u021bia este un proces la fel de important ca pre-produc\u021bia \u0219i produc\u021bia. Tot ce s-a f\u0103cut p\u00e2n\u0103 \u00een acest punct va prinde via\u021b\u0103<\/i> \u00een editare, plec\u00e2nd de la concept p\u00e2n\u0103 la materialele brute ce au fost filmate \u00een loca\u021bie.<\/p>\n

Post-produc\u021bia are la r\u00e2ndul ei mai multe etape: montajul sau editarea video, grafica, efectele speciale (vfx), efectele de sunet (sound design) \u0219i colorizarea.<\/p>\n

Sunetul \u0219i efectele sonore reprezint\u0103 cel pu\u021bin 50% din impactul pe care-l va avea videoul t\u0103u. Aici includem at\u00e2t sunetul pe care-l capt\u0103m la fa\u021ba locului (interviuri, dialog, efecte de sunet din tipul ac\u021biunii), dar \u0219i altele precum nata\u021bia, voice-over-ul, muzica, efecte extra de sunet, etc.<\/span><\/p>\n

Dac\u0103 avem o imagine foarte bun\u0103 \u00eens\u0103 sunetul este mediocru, acel video va fi perceput ca fiind unul mediocru.<\/p>\n

Tot acest proces de post-produc\u021bie are acela\u0219i scop: s\u0103 aduc\u0103 materialul video \u00eentr-un punct \u00een care s\u0103-\u021bi reprezinte valorile \u0219i s\u0103 transmit\u0103 emo\u021bia pe care ne-o dorim.<\/p>\n

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Concluzie<\/span><\/h1>\n
Indiferent de obiectivul t\u0103u \u0219i tipul de material pe care vrei s\u0103-l realizezi, recomand\u0103m s\u0103 planifici produc\u021bia dup\u0103 structura de mai sus. <\/span>

<\/span>Dac\u0103 nu ai un departament intern de produc\u021bie video \u00een compania ta, te putem ajuta. <\/span>

<\/span>La Kreafilm acoperim tot procesul de produc\u021bie video. De la strategie de marketing la produc\u021bie \u0219i distribu\u021bia materialelor, venim \u00een ajutorul brandului t\u0103u pentru a crea impact.  <\/span><\/div>\n

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Contact us<\/a> \u0219i vom programa un apel. <\/span><\/p>\n

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\n\t\t\t\tVrei s\u0103 generezi lead-uri, vizibilitate \u0219i s\u0103 te deta\u0219ezi de concuren\u021b\u0103? Programeaz\u0103 o \u0219edin\u021b\u0103 de consultan\u021b\u0103 gratuit\u0103 \u0219i afl\u0103 cum po\u021bi folosi video ca pilon principal \u00eentr-o strategie aliniat\u0103 cu business-ul \u0219i obiectivul t\u0103u. <\/em>Vezi strategia noastr\u0103 gratuit \u0219i programeaz\u0103 o \u0219edin\u021b\u0103 de consultan\u021b\u0103<\/a><\/em> <\/em>\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Din punct de vedere tehnic, \u00een cadrul unei produc\u021bii video exist\u0103 mai multe etape pentru a realiza un video creativ \u0219i de impact. Fie un material scurt ce are la baz\u0103 o idee simpl\u0103 sau un proiect mai complex, aceste etape sunt esen\u021biale. Ele trebuie realizate de cel pu\u021bin o persoan\u0103 sau  de o echip\u0103 cu experien\u021b\u0103 \u00een domeniu.  […]<\/p>\n","protected":false},"author":2,"featured_media":5967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,27],"tags":[15,20,19,14,22,23,25,24,13,17,21,16],"class_list":["post-5632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productie-video","category-video-marketing","tag-agentie-productie-video","tag-brand-video","tag-cum-fac-video","tag-productie-video","tag-productii-video","tag-publicitate","tag-reclame","tag-reclame-video","tag-video","tag-video-marketing","tag-video-pentru-afaceri","tag-video-timisoara"],"yoast_head":"\nCele 3 etape ale unei produc\u021bii video creative - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kreafilm.ro\/en\/etape-productie-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cele 3 etape ale unei produc\u021bii video creative - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing\" \/>\n<meta property=\"og:description\" content=\"Din punct de vedere tehnic, \u00een cadrul unei produc\u021bii video exist\u0103 mai multe etape pentru a realiza un video creativ \u0219i de impact. 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