{"id":5922,"date":"2023-01-21T14:23:55","date_gmt":"2023-01-21T14:23:55","guid":{"rendered":"https:\/\/kreafilm.ro\/?p=5922"},"modified":"2023-01-21T14:49:44","modified_gmt":"2023-01-21T14:49:44","slug":"calatoria-clientului-in-video-marketing-etapa-1-constientizarea","status":"publish","type":"post","link":"https:\/\/kreafilm.ro\/en\/calatoria-clientului-in-video-marketing-etapa-1-constientizarea\/","title":{"rendered":"C\u0103l\u0103toria clientului \u00een Video Marketing &#8211; Etapa 1\/4 &#8211; Con\u0219tientizarea (sau cum faci clientul s\u0103-\u0219i con\u0219tientizeze nevoia)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5922\" class=\"elementor elementor-5922\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-759f6682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"759f6682\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a20e75f\" data-id=\"6a20e75f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5ff468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5ff468\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a82eb1\" data-id=\"1a82eb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9fe049 elementor-widget elementor-widget-text-editor\" data-id=\"d9fe049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pu\u021bini clien\u021bi cump\u0103r\u0103 la primul contact cu un brand.<\/p>\n<p>\u00cenainte de lua decizia de cump\u0103rare, clientul caut\u0103 o solu\u021bie la problema pe care o are.<\/p>\n<p>C\u00e2nd afl\u0103 care este cea mai potrivit\u0103 solu\u021bie, el va fi \u00een c\u0103utare de alternative pentru a se potrivi nevoilor sale.<\/p>\n<p>Decizia pe care o va lua va depinde de mai mul\u021bi factori: viteza de livrare, pre\u021bul, calitatea, etc.<\/p>\n<blockquote>\n<p>Materialele video sunt excelente pentru reten\u021bia audien\u021bei \u0219i pot cre\u0219te inten\u021bia de cump\u0103rare cu 97% &#8211; statistic\u0103\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/mediapost_2\/\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:677984\" data-entity-type=\"MINI_COMPANY\">MEDIAPOST<\/a>.<\/p>\n<\/blockquote>\n<p>Pentru\u00a0a realilza exact tipul de con\u021binut video de care ai nevoie, trebuie s\u0103 \u0219tii \u00een ce etap\u0103 este persoana\/clientul pe care-l \u021binte\u0219ti.<\/p>\n<p>Asta o facem cu ajutorul unui\u00a0<strong>funnel de marketing<\/strong>.<\/p>\n<p>Acest marketing funnel are patru etape:\u00a0<strong>con\u0219tientizare, considerare, decizie \u0219i loialitate.<\/strong><\/p>\n<p>Clientul t\u0103u se poate reg\u0103si \u00een una din aceste etape, iar treaba ta este s\u0103 afli \u00een ce etap\u0103 se afl\u0103 \u00een prezent. Astfel, po\u021bi interveni cu video pentru a-l duce mai repede spre decizia de cump\u0103rare.<\/p>\n<p>Ast\u0103zi \u00ee\u021bi spun pe scurt despre prima etap\u0103, care este:<\/p>\n<h1><strong>Etapa 1\/4: Con\u0219tientizarea\u00a0<\/strong><\/h1>\n<p>\u00cen aceast\u0103 etap\u0103 vei reg\u0103si cel mai mare num\u0103r de poten\u021biali clien\u021bi. Aici ei afl\u0103 c\u0103 au o problem\u0103 pe care trebuie s\u0103 o rezolve. A\u0219adar, au devenit con\u0219tien\u021bi \u0219i au \u00eenceput s\u0103 caute solu\u021bii.<\/p>\n<p>\u00cenc\u0103 nu \u0219tii dac\u0103 clientul va apela sau nu la serviciile tale, deoarece el nu a aflat \u00eenc\u0103 de tine.\u00a0\u00cens\u0103 nu \u0219tii\u00a0nici\u00a0c\u00e2t de mare este problema pentru el \u0219i ce impact are \u00een via\u021ba lui, pentru a justifica oferta pe care o ai.<\/p>\n<p>Ce po\u021bi face este s\u0103-\u021bi folose\u0219ti intui\u021bia \u0219i s\u0103 vezi\u00a0<strong>ce tipuri de video\u00a0<\/strong>po\u021bi realiza \u00een aceast\u0103 etap\u0103 pentru\u00a0<strong>a-l duce mai aproape c\u0103tre decizia de a cump\u0103ra<\/strong>.<\/p>\n<p>Iat\u0103 c\u00e2teva tipuri de video pe care s\u0103 le faci \u00een etapa de con\u0219tientizare:<\/p>\n<h3><strong>1. Brand Video Story<\/strong><\/h3>\n<p>Acest tip de video poate propulsa o companie sau un proiect mai repede dec\u00e2t o face orice alt\u0103 form\u0103 de con\u021binut.<\/p>\n<p>Este un material video \u201dhero\u201d \u00eentre 1-3 minute, prin care comunici valorile \u0219i povestea companiei \u00eentr-un mod inspira\u021bional \u0219i creativ.<\/p>\n<p>O poveste emo\u021bional\u0103, prin care contectezi audien\u021ba cu brandul la nivel uman.<\/p>\n<p>Realizat cum trebuie, acest brand video story este puntea de leg\u0103tur\u0103 dintre brand, clien\u021bi \u0219i parteneri.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7083929 elementor-widget elementor-widget-video\" data-id=\"7083929\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Player video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/712864715?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83aa04b elementor-widget elementor-widget-text-editor\" data-id=\"83aa04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em style=\"font-size: 18px; font-weight: 400;\">Brand Video Story realizat de Kreafilm pentru Jet Advisor<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a297b12 elementor-widget elementor-widget-text-editor\" data-id=\"a297b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-family: Poppins, sans-serif; font-size: 1.55556rem;\">2. Reclam\u0103 de tip comercial (maxim 1 minut)<\/strong><\/p>\n<p>Reclamele comerciale trebuie s\u0103 fie scurte ca lungime \u0219i s\u0103-\u021bi promveze produsul sau serviciul \u00eentr-un mod care are impact asupra audien\u021bei tale.<\/p>\n<p>Aceste tipuri de videos sunt scurte ca durat\u0103 \u0219i se folosesc \u00een reclamele din online sau TV.<\/p>\n<p>Sunt ca un \u201dteaser\u201d al produsului t\u0103u. Nu intr\u0103 \u00een detalii explicative sau de func\u021bionalitate, ci promoveaz\u0103 impactul pe care acel produs \u00eel poate avea. Sau promoveaz\u0103 starea sau statutul pe care acel produs \u021bi-l poate oferi.<\/p>\n<p><em>Ce-\u021bi face produsul sau serviciul unic? Cum \u00eel po\u021bi afi\u0219a \u00een cea mai bun\u0103 lumin\u0103?<\/em><\/p>\n<p>Este potrivit pentru a forma o prim\u0103 impresie foarte bun\u0103. \u00cen felul acesta vei avea \u0219anse mai mari s\u0103 vinzi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d37ee elementor-widget elementor-widget-video\" data-id=\"f0d37ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Player video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/791422717?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=70a2e802ca#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da052c elementor-widget elementor-widget-text-editor\" data-id=\"3da052c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Reclam\u0103 video realizat\u0103 de Kreafilm pentru Cupio.ro<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630b673 elementor-widget elementor-widget-text-editor\" data-id=\"630b673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><em>Vrei s\u0103 generezi lead-uri, vizibilitate \u0219i s\u0103 te deta\u0219ezi de concuren\u021b\u0103? Programeaz\u0103 o \u0219edin\u021b\u0103 de consultan\u021b\u0103 gratuit\u0103 \u0219i afl\u0103 cum po\u021bi folosi video ca pilon principal \u00eentr-o strategie aliniat\u0103 cu business-ul \u0219i obiectivul t\u0103u.&nbsp;<\/em><em><a href=\"https:\/\/calendly.com\/cosmin_kreafilm\/meeting-60min\">Programeaz\u0103 o \u0219edin\u021b\u0103 gratuit\u0103 de consultan\u021b\u0103<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f448.svg\" alt=\"\ud83d\udc48\"><\/a><\/em><\/p>\n<\/blockquote>\n<h3><strong>3. Video explicativ cu produsul sau serviciul t\u0103u<\/strong><\/h3>\n<p>Se reg\u0103sesc deseori pe paginile produselor sau ale serviciilor de pe un site.<\/p>\n<p>Comparativ cu video-urile comerciale, acest tip de material intr\u0103 mai \u00een detaliu c\u00e2nd e vorba de func\u021bionalitatea produsului sau al serviciului.<\/p>\n<p>Dac\u0103 ceea ce vinzi pare complicat la prima vedere sau crezi c\u0103 are nevoie de ajutor pentru a fi mai u\u0219or de \u00een\u021beles, se poate realiza un video de maxim 2-3 minute \u00een care s\u0103 demonstrezi cum func\u021bioneaz\u0103 produsul sau servicul t\u0103u.<\/p>\n<p>De exemplu, dac\u0103 podusul t\u0103u este o aplica\u021bie de mobil, un video explicativ poate fi un material foarte potrivit pentru a demonstra cum func\u021bioneaz\u0103 acea aplica\u021bie.<\/p>\n<p>Aceste materiale pot avea un impact puternic mai ales dac\u0103 vinzi ceva ce presupune \u0219i o parte tehnic\u0103 (de exemplu software, produse electronice, etc.).<\/p>\n<h3><strong>4. Video de tip educa\u021bional<\/strong><\/h3>\n<p>Videourile educa\u021bionale ofer\u0103 informa\u021bia de care are nevoie clientul t\u0103u pentru a-\u0219i rezolva problema pe un subiect.<\/p>\n<p>Sunt acele videos pe care le vezi pe YouTube c\u00e2nd cau\u021bi informa\u021bii despre un anumit domeniu.<\/p>\n<p>De exemplu dac\u0103 urm\u0103re\u0219ti un kinetoterapeut care vorbe\u0219te despre cum po\u021bi rezolva o durere de spate prin exerci\u021bii pe care le po\u021bi face acas\u0103, acele videos se \u00eencadreaz\u0103 la materiale educa\u021bionale.<\/p>\n<p>Ele sunt sunt mai pu\u021bin orientate c\u0103tre brand, \u00eens\u0103 ofer\u0103 foarte mult\u0103 valoare \u0219i te pozi\u021bioneaz\u0103 ca expert \u00een domeniu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7fcc7 elementor-widget elementor-widget-video\" data-id=\"ec7fcc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=g3rKHhHeZ4U&amp;&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5af9c5 elementor-widget elementor-widget-text-editor\" data-id=\"d5af9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Video educa\u021bional realizat de Kreafilm pentru Dental Design Timi\u0219oara.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9343dd elementor-widget elementor-widget-text-editor\" data-id=\"b9343dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong style=\"font-size: 1.55556rem;\">Concluzie<\/strong><\/h3>\n<p>Este important s\u0103 alegi tipul potrivit de con\u021binut video pentru fiecare etap\u0103 a p\u00e2lniei de v\u00e2nz\u0103ri.<\/p>\n<p>Stai pe-aporape, \u00een urm\u0103toarea perioad\u0103 voi reveni cu urm\u0103toarele p\u0103r\u021bi, unde voi vorbi despre celelalte etape \u00een c\u0103l\u0103toria clientului &#8211;\u00a0<strong>considerarea, decizia \u0219i loialitatea.<\/strong><\/p>\n<hr \/>\n<blockquote>\n<p><em>Vrei s\u0103 generezi lead-uri,vizibilitate \u0219i s\u0103 te deta\u0219ezi de concuren\u021b\u0103? Programeaz\u0103 o \u0219edin\u021b\u0103 de consultan\u021b\u0103 gratuit\u0103 \u0219i afl\u0103 cum po\u021bi folosi video ca pilon principal \u00eentr-o strategie aliniat\u0103 cu business-ul \u0219i obiectivul t\u0103u.\u00a0<\/em><em><a href=\"https:\/\/calendly.com\/cosmin_kreafilm\/meeting-60min\">Programeaz\u0103 o \u0219edin\u021b\u0103 gratuit\u0103 de consultan\u021b\u0103<\/a><\/em><em>\u00a0\u00a0<\/em><\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3193a3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"d3193a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba8dd3\" data-id=\"6ba8dd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f8b9b68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8b9b68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3433a8\" data-id=\"d3433a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e452d99 elementor-widget elementor-widget-text-editor\" data-id=\"e452d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cre\u0219te-\u021bi v\u00e2nz\u0103rile <\/strong>prin video creativ. Contacteaz\u0103-ne pentru detalii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c6d0c\" data-id=\"50c6d0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f824e29 elementor-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"f824e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/kreafilm.ro\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pu\u021bini clien\u021bi cump\u0103r\u0103 la primul contact cu un brand. \u00cenainte de lua decizia de cump\u0103rare, clientul caut\u0103 o solu\u021bie la problema pe care o are. C\u00e2nd afl\u0103 care este cea mai potrivit\u0103 solu\u021bie, el va fi \u00een c\u0103utare de alternative pentru a se potrivi nevoilor sale. 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