{"id":5934,"date":"2023-01-21T14:38:33","date_gmt":"2023-01-21T14:38:33","guid":{"rendered":"https:\/\/kreafilm.ro\/?p=5934"},"modified":"2023-01-21T14:48:48","modified_gmt":"2023-01-21T14:48:48","slug":"calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau","status":"publish","type":"post","link":"https:\/\/kreafilm.ro\/en\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/","title":{"rendered":"C\u0103l\u0103toria clientului \u00een Video Marketing &#8211; Etapa 2\/4 &#8211; Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5934\" class=\"elementor elementor-5934\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-759f6682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"759f6682\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a20e75f\" data-id=\"6a20e75f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5ff468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5ff468\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a82eb1\" data-id=\"1a82eb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9fe049 elementor-widget elementor-widget-text-editor\" data-id=\"d9fe049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\">\u00cen articolul precedent am acoperit prima etap\u0103 \u00een funnelul de v\u00e2nz\u0103ri &#8211;\u00a0<strong>con\u0219tientizarea<\/strong>\u00a0&#8211; atunci c\u00e2nd clientul descoper\u0103 c\u0103 are o problem\u0103 ce trebuie rezolvat\u0103. \u00cen aceast\u0103 etap\u0103 se afl\u0103 majoritatea poten\u021bialilor t\u0103i clien\u021bi (<a href=\"https:\/\/www.linkedin.com\/pulse\/c%25C4%2583l%25C4%2583toria-clientului-%25C3%25AEn-video-marketing-etapa-14-cosmin-cimil\/?trackingId=brDw8NlHQ3S3KFZEkyJ9uA%3D%3D\">cite\u0219te articolul aici<\/a>).<\/p><p class=\"reader-text-block__paragraph\">Este important de men\u021bionat c\u0103 \u00een unele situa\u021bii, tipurile de materiale pe care le folosim \u00eentr-o etap\u0103 \u00een care se afl\u0103 audien\u021ba se pot intersecta cu alt\u0103 etap\u0103. De exemplu, dac\u0103 vindem un produs casnic, un testimonial de la un client sau un tutorial video cu acel produs poate fi folosit at\u00e2t \u00een etapa de evaluare c\u00e2t \u0219i \u00een etapa de decizie, c\u00e2nd un client ia decizia de cump\u0103rare.<\/p><p class=\"reader-text-block__paragraph\">Acum \u00ee\u021bi vorbesc despre a dou\u0103 etap\u0103 \u00een funnelul de marketing, \u0219i anume\u00a0<strong>considerarea<\/strong>\u00a0sau\u00a0<strong>interesul<\/strong>.<\/p><h3 class=\"reader-text-block__heading2\">Etapa 2 &#8211; Considerarea\/Evaluarea<\/h3><p class=\"reader-text-block__paragraph\">C\u00e2nd un client evalueaz\u0103 op\u021biuni \u0219i solu\u021bii \u0219i \u00ee\u0219i \u00eentreab\u0103 cuno\u0219tin\u021bele sau prietenii dac\u0103 \u0219tiu pe cineva s\u0103-i rezolve problema, el se afl\u0103 \u00een etapa de\u00a0<strong>considerare\/evaluare<\/strong>.<\/p><p class=\"reader-text-block__paragraph\">Aceast\u0103 etap\u0103 este un punct foarte bun de a te promova prin video.\u00a0<strong>Peste 60% din oameni vor cump\u0103ra<\/strong>\u00a0un produs sau serviciu\u00a0<strong>dac\u0103 urm\u0103resc cel pu\u021bin 2 minute dintr-un video cu acel produs<\/strong>\u00a0(<a href=\"http:\/\/marketingcharts.com\/\">marketingcharts.com<\/a>).<\/p><p class=\"reader-text-block__paragraph\">Av\u00e2nd cel pu\u021bin o metod\u0103 de contact cu acest client poten\u021bial \u00eenc\u0103 din prima etap\u0103 (\u021bi-a dat follow, a intrat pe site-ul t\u0103u, s-a abonat la newsletter, etc.), el acum trebuie s\u0103 vad\u0103 mai multe materiale.<\/p><p class=\"reader-text-block__paragraph\">S<strong>copul acestei etape<\/strong>\u00a0<strong>este s\u0103 devii solu\u021bia pentru problema clientului<\/strong>. Trebuie s\u0103 fii constant \u00een mintea lui, sa te asocieze direct cu solu\u021bia pe care o caut\u0103.<\/p><h3 class=\"reader-text-block__heading2\">Cum faci asta prin video?<\/h3><p class=\"reader-text-block__paragraph\">Tipul de video pe care-l faci trebuie s\u0103 fie de la \u00eenceput g\u00e2ndit pentru clientul ce se afl\u0103 \u00een aceast\u0103 etap\u0103. Trebuie s\u0103 fii atent la mesajul pe care-l livrezi, dar \u0219i la metricii \u0219i statisticile generate \u00een campanie.<\/p><p class=\"reader-text-block__paragraph\">Ace\u0219ti metrici sunt:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Num\u0103rul de vizualiz\u0103ri &#8211; C\u00e2\u021bi oameni a v\u0103zut materialul video;<\/li><li>Rata de implicare (engagement rate) &#8211; C\u00e2t % din audien\u021b\u0103 las\u0103 un like\/comment\/share\/click la video, etc.;<\/li><li>Rata de abandon (view-through rate) &#8211; C\u00e2t % din audien\u021b\u0103 a urm\u0103rit videoul integral<\/li><li>Captarea de lead-uri (lead generation) &#8211; C\u00e2\u021bi clien\u021bi \u021bi-au l\u0103sat num\u0103rul de telefon, email-ul sau alt\u0103 form\u0103 de contact relevant\u0103 (\u00een func\u021bie de CTA).<\/li><\/ul><\/li><\/ul><p class=\"reader-text-block__paragraph\">Iat\u0103 c\u00e2teva tipuri de video pe care s\u0103 le faci pentru a cre\u0219te considerabil \u0219ansele ca poten\u021bialul client s\u0103 te aleag\u0103:<\/p><h3 class=\"reader-text-block__heading2\">1. Video de prezentare cu produsul sau serviciul t\u0103u<\/h3><p class=\"reader-text-block__paragraph\">Realizeaz\u0103 un video prin care demonstrezi cum produsul sau serviciul t\u0103u rezolva problema pe care o caut\u0103 clien\u021bii.<\/p><p class=\"reader-text-block__paragraph\">De\u0219i este asem\u0103n\u0103tor cu o reclam\u0103, acest tip de video intr\u0103 mai \u00een detaliu \u0219i scoate \u00een eviden\u021b\u0103 caracteristicile specifice ale acelui produs.<\/p><p class=\"reader-text-block__paragraph\">Dac\u0103 produsul acoper\u0103 o nevoie specific\u0103 \u00eentr-un fel aparte, un video \u00een care este prezentat func\u021bionalitatea prin care produsul\/serviciul rezolv\u0103 acea nevoie va fi de impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8c97b elementor-widget elementor-widget-video\" data-id=\"5c8c97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Player video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/762901198?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cfd28f elementor-widget elementor-widget-text-editor\" data-id=\"0cfd28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\"><em>Brand video de prezentare produs realizat de Kreafilm pentru Bozankaya (\u00een parteneriat cu Prim\u0103ria Timi\u0219oara).<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-566ea05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"566ea05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6582720\" data-id=\"6582720\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d42717 elementor-widget elementor-widget-text-editor\" data-id=\"8d42717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><em style=\"font-size: 19.8px; font-weight: 400; color: rgb(0, 0, 0);\">Vrei s\u0103 generezi lead-uri, vizibilitate \u0219i s\u0103 te deta\u0219ezi de concuren\u021b\u0103? Programeaz\u0103 o \u0219edin\u021b\u0103 de consultan\u021b\u0103 gratuit\u0103 \u0219i afl\u0103 cum po\u021bi folosi video ca pilon principal \u00eentr-o strategie aliniat\u0103 cu business-ul \u0219i obiectivul t\u0103u.&nbsp;<\/em><em style=\"font-size: 19.8px; font-weight: 400; color: rgb(0, 0, 0);\"><a href=\"https:\/\/calendly.com\/cosmin_kreafilm\/meeting-60min\" style=\"font-size: 19.8px;\">Programeaz\u0103 o \u0219edin\u021b\u0103 gratuit\u0103 de consultan\u021b\u0103<\/a><\/em><em style=\"font-size: 19.8px; font-weight: 400; color: rgb(0, 0, 0);\">&nbsp;\ud83d\udc48<\/em><\/blockquote><p><span style=\"font-family: Poppins, sans-serif; font-size: 1.55556rem; font-weight: bold;\">2<\/span><span style=\"font-family: Poppins, sans-serif; font-size: 1.55556rem; font-weight: bold;\">. Video comparativ sau before\/after<\/span><\/p>\n<p>Videoclipurile de compara\u021bie sunt utilizate pentru a ar\u0103ta cum produsele sau serviciile se compar\u0103 cu altele similare din pia\u021b\u0103<\/p>\n<p>Aici putem discuta at\u00e2t despre calitate, dar \u0219i caracteristici distincte, pre\u021b, op\u021biuni \u0219i cum toate acestea se potrivesc nevoilor \u0219i dorin\u021belor clientului.<\/p>\n<p>Este important s\u0103 punctezi beneficiile pe care le are utilizatorul final dup\u0103 ce face achizi\u021bia.<\/p>\n<h3>3. Demo video cu produsul\/serviciul<\/h3>\n<p>Videoclipurile demo sunt utilizate pentru a ar\u0103ta cum produsele sau serviciile sunt utilizate in situa\u021bii reale \u0219i cum acestea ar putea func\u021biona pentru client.<\/p>\n<p>Acestea pot arata cum se instaleaz\u0103, cum se utilizeaz\u0103 si cum se \u00eentre\u021bine un produs sau serviciu, \u0219i cum acestea pot satisface nevoile clientului.<\/p>\n<p>Dac\u0103 ar\u0103t\u0103m persoane reale ce utilizeaz\u0103 acel produs sau seriviciu, este mult mai u\u0219or ca poten\u021bialul client s\u0103 se pun\u0103 \u00een mod con\u0219tient sau subcon\u0219tient \u00een locul acelei persoane.<\/p>\n<h3>4. Testimoniale\/studii de caz video<\/h3>\n<p>Pentru a spori \u00eencrederea \u00eentr-un produs sau serviciu, oamenii au nevoie de dovezi. Asta se \u00eent\u00e2mpl\u0103 \u0219i atunci c\u00e2nd cite\u0219ti review-urile \u00eenainte de a cump\u0103ra un produs &#8211; vrei s\u0103 \u0219tii p\u0103rerea altor persoane despre acel produs.<\/p>\n<p>Cu un testimonial video, po\u021bi ar\u0103ta impactul pe care produsul sau serviciul t\u0103u \u00een are \u00een via\u021ba clientului. Ele sunt utilizate pentru a ar\u0103ta cum alte persoane au beneficiat de produsele sau serviciile respective \u0219i cum acestea au satisf\u0103cut nevoile lor.<\/p>\n<p>Este dovada social\u0103 care-\u021bi va oferi credibilitate puternic\u0103 \u00een fa\u021ba poten\u021bialilor clien\u021bi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33aeb5 elementor-widget elementor-widget-video\" data-id=\"b33aeb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Player video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/789096959?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=9b1959a038#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56576a6 elementor-widget elementor-widget-text-editor\" data-id=\"56576a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\"><em>Testimonial realizat de Kreafilm pentru proiectul Hobby2Profit.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91c9134 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91c9134\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2e4b69\" data-id=\"a2e4b69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fb0647 elementor-widget elementor-widget-text-editor\" data-id=\"0fb0647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\"><span style=\"font-family: Poppins, sans-serif; font-size: 1.55556rem; font-weight: bold;\">Tutoriale video<\/span><\/p><p class=\"reader-text-block__paragraph\">Tutorialele video \u0219i ghidurile de utilizare sunt utilizate pentru a ar\u0103ta cum sa se foloseasc\u0103 produsele sau serviciile, dar \u0219i cum s\u0103 ob\u021bin\u0103 cele mai bune rezultate cu ele.<\/p><p class=\"reader-text-block__paragraph\">Pot fi materiale video care ofer\u0103 instruc\u021buni pas cu pas despre cum s\u0103 utilizeze un produs sau serviciu \u0219i care pot oferi sfaturi \u0219i trucuri pentru a ob\u021bine cele mai bune rezultate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d129ab0 elementor-widget elementor-widget-video\" data-id=\"d129ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=dX1XasPABEo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc296ff elementor-widget elementor-widget-text-editor\" data-id=\"fc296ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\"><em>Video testimonial realizat de Kreafilm pentru Cupio.ro<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff53d31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff53d31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a8bb20\" data-id=\"5a8bb20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cc8725 elementor-widget elementor-widget-text-editor\" data-id=\"8cc8725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Poppins, sans-serif; font-size: 1.55556rem; font-weight: bold;\">6. Video de tip FAQ \/ \u00eentreb\u0103ri frecvente<\/span><\/p><p>Aceste tipuri de video r\u0103spund direct la \u00eentreb\u0103rile pe care le are clientul t\u0103u &#8211; cum s\u0103 folose\u0219ti produsul, ce presupune procesul de lucru cu acel produs\/serviciu \u0219i orice alte \u00eentreb\u0103ri pe care le poate avea un client.<\/p><p>Dac\u0103 produsul este nou \u0219i nu ai feedback de la clien\u021bi reali, po\u021bi intui ce \u00eentreb\u0103ri pot avea clien\u021bii sau po\u021bi c\u0103uta produse similare unde exist\u0103 deja feedback, iar tu s\u0103 faci acele materiale bazate pe research-ul pe care l-ai f\u0103cut.<\/p><p>Ele pot fi introduse \u00eentr-un video sau \u00eentr-o serie de videos care s\u0103 clarifice \u00eentr-un mod mai simplu ceea ce faci. Aici po\u021bi explica \u0219i motivul pentru care produsul\/serviciul t\u0103u este mai bun sau mai diferit fa\u021b\u0103 de ce exist\u0103 deja.<\/p><h3><strong>Concluzie<\/strong><\/h3><p>Etapa evalu\u0103rii este a doua etap\u0103 \u0219i este esen\u021bial\u0103 pentru a ajuta clientul sa ia o decizie informat\u0103.<\/p><p><strong>\u021aine cont c\u0103 video are cel mai mare impact din tipurile de con\u021binut c\u00e2nd vrei s\u0103 covingi o persoan\u0103 s\u0103 devin\u0103 clientul t\u0103u.<\/strong><\/p><p>Folosindu-te de tipurile de materiale explicate mai sus, \u0219ansele de a converti un lead \u00een client sau de a-l duce \u00een etapa de decizie cresc considerabil.<\/p><p>\u00cen urm\u0103toarele articole, vom discuta despre etapa 3 \u0219i 4 &#8211; decizia de cump\u0103rare \u0219i etapa de loialitate (post-achizi\u021bie).<\/p><blockquote><em style=\"font-size: 19.8px; font-weight: 400; color: #000000;\">Vrei s\u0103 generezi lead-uri, vizibilitate \u0219i s\u0103 te deta\u0219ezi de concuren\u021b\u0103? Programeaz\u0103 o \u0219edin\u021b\u0103 de consultan\u021b\u0103 gratuit\u0103 \u0219i afl\u0103 cum po\u021bi folosi video ca pilon principal \u00eentr-o strategie aliniat\u0103 cu business-ul \u0219i obiectivul t\u0103u.\u00a0<\/em><em style=\"font-size: 19.8px; font-weight: 400; color: #000000;\"><a style=\"font-size: 19.8px;\" href=\"https:\/\/calendly.com\/cosmin_kreafilm\/meeting-60min\">Programeaz\u0103 o \u0219edin\u021b\u0103 gratuit\u0103 de consultan\u021b\u0103<\/a><\/em><em style=\"font-size: 19.8px; font-weight: 400; color: #000000;\">\u00a0\ud83d\udc48<\/em><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3193a3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"d3193a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba8dd3\" data-id=\"6ba8dd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f8b9b68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8b9b68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3433a8\" data-id=\"d3433a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e452d99 elementor-widget elementor-widget-text-editor\" data-id=\"e452d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cre\u0219te-\u021bi v\u00e2nz\u0103rile <\/strong>prin video creativ. Contacteaz\u0103-ne pentru detalii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c6d0c\" data-id=\"50c6d0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f824e29 elementor-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"f824e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/kreafilm.ro\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cen articolul precedent am acoperit prima etap\u0103 \u00een funnelul de v\u00e2nz\u0103ri &#8211;&nbsp;con\u0219tientizarea&nbsp;&#8211; atunci c\u00e2nd clientul descoper\u0103 c\u0103 are o problem\u0103 ce trebuie rezolvat\u0103. \u00cen aceast\u0103 etap\u0103 se afl\u0103 majoritatea poten\u021bialilor t\u0103i clien\u021bi (cite\u0219te articolul aici). Este important de men\u021bionat c\u0103 \u00een unele situa\u021bii, tipurile de materiale pe care le folosim \u00eentr-o etap\u0103 \u00een care se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28,29],"tags":[15,69,41,72,26,36,14,50,38,52,39,37,23,51,70,71,34,40,17,16],"class_list":["post-5934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-productie-video","tag-agentie-productie-video","tag-calatoria-clientului","tag-clienti-noi","tag-editare-video","tag-marketing","tag-marketing-online","tag-productie-video","tag-profit","tag-profit-2022","tag-promovare","tag-promovare-2022","tag-promovare-prin-video","tag-publicitate","tag-rebranding","tag-servicii-branding","tag-servicii-marketing","tag-timisoara","tag-vanzari","tag-video-marketing","tag-video-timisoara"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u0103l\u0103toria clientului \u00een Video Marketing - Etapa 2\/4 - Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u) - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kreafilm.ro\/en\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u0103l\u0103toria clientului \u00een Video Marketing - Etapa 2\/4 - Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u) - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing\" \/>\n<meta property=\"og:description\" content=\"\u00cen articolul precedent am acoperit prima etap\u0103 \u00een funnelul de v\u00e2nz\u0103ri &#8211;&nbsp;con\u0219tientizarea&nbsp;&#8211; atunci c\u00e2nd clientul descoper\u0103 c\u0103 are o problem\u0103 ce trebuie rezolvat\u0103. \u00cen aceast\u0103 etap\u0103 se afl\u0103 majoritatea poten\u021bialilor t\u0103i clien\u021bi (cite\u0219te articolul aici). Este important de men\u021bionat c\u0103 \u00een unele situa\u021bii, tipurile de materiale pe care le folosim \u00eentr-o etap\u0103 \u00een care se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kreafilm.ro\/en\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/\" \/>\n<meta property=\"og:site_name\" content=\"Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kreafilm.ro\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-21T14:38:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-21T14:48:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kreafilm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kreafilm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/\"},\"author\":{\"name\":\"Kreafilm\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#\\\/schema\\\/person\\\/8ef9631cb1dee5d6a30420210cdc6e32\"},\"headline\":\"C\u0103l\u0103toria clientului \u00een Video Marketing &#8211; Etapa 2\\\/4 &#8211; Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u)\",\"datePublished\":\"2023-01-21T14:38:33+00:00\",\"dateModified\":\"2023-01-21T14:48:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/\"},\"wordCount\":1276,\"publisher\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kreafilm.ro\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png\",\"keywords\":[\"agentie productie video\",\"calatoria clientului\",\"clienti noi\",\"editare video\",\"marketing\",\"marketing online\",\"productie video\",\"profit\",\"profit 2022\",\"promovare\",\"promovare 2022\",\"promovare prin video\",\"publicitate\",\"rebranding\",\"servicii branding\",\"servicii marketing\",\"timisoara\",\"vanzari\",\"video marketing\",\"video timisoara\"],\"articleSection\":[\"Marketing\",\"Produc\u021bie Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/\",\"url\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/\",\"name\":\"C\u0103l\u0103toria clientului \u00een Video Marketing - Etapa 2\\\/4 - Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u) - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kreafilm.ro\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png\",\"datePublished\":\"2023-01-21T14:38:33+00:00\",\"dateModified\":\"2023-01-21T14:48:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kreafilm.ro\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png\",\"contentUrl\":\"https:\\\/\\\/kreafilm.ro\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png\",\"width\":1200,\"height\":674,\"caption\":\"Productie-video-calatoria-clientului-etapa-2-evaluare\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kreafilm.ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u0103l\u0103toria clientului \u00een Video Marketing &#8211; Etapa 2\\\/4 &#8211; Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#website\",\"url\":\"https:\\\/\\\/kreafilm.ro\\\/\",\"name\":\"Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing din Timi\u0219oara\",\"description\":\"Kreafilm\",\"publisher\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kreafilm.ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#organization\",\"name\":\"Kreafilm\",\"url\":\"https:\\\/\\\/kreafilm.ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kreafilm.ro\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Logo-Kreafilm-mail-semnatura.png\",\"contentUrl\":\"https:\\\/\\\/kreafilm.ro\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Logo-Kreafilm-mail-semnatura.png\",\"width\":2061,\"height\":444,\"caption\":\"Kreafilm\"},\"image\":{\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/kreafilm.ro\",\"https:\\\/\\\/www.instagram.com\\\/kreafilm.ro\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kreafilm.ro\\\/#\\\/schema\\\/person\\\/8ef9631cb1dee5d6a30420210cdc6e32\",\"name\":\"Kreafilm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23ae6a184544791a4c8b82c4684cb8540ae0c3e09b539e727bc010fd71c2db32?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23ae6a184544791a4c8b82c4684cb8540ae0c3e09b539e727bc010fd71c2db32?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23ae6a184544791a4c8b82c4684cb8540ae0c3e09b539e727bc010fd71c2db32?s=96&d=mm&r=g\",\"caption\":\"Kreafilm\"},\"url\":\"https:\\\/\\\/kreafilm.ro\\\/en\\\/author\\\/cosmincimil\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u0103l\u0103toria clientului \u00een Video Marketing - Etapa 2\/4 - Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u) - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kreafilm.ro\/en\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/","og_locale":"en_US","og_type":"article","og_title":"C\u0103l\u0103toria clientului \u00een Video Marketing - Etapa 2\/4 - Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u) - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing","og_description":"\u00cen articolul precedent am acoperit prima etap\u0103 \u00een funnelul de v\u00e2nz\u0103ri &#8211;&nbsp;con\u0219tientizarea&nbsp;&#8211; atunci c\u00e2nd clientul descoper\u0103 c\u0103 are o problem\u0103 ce trebuie rezolvat\u0103. \u00cen aceast\u0103 etap\u0103 se afl\u0103 majoritatea poten\u021bialilor t\u0103i clien\u021bi (cite\u0219te articolul aici). Este important de men\u021bionat c\u0103 \u00een unele situa\u021bii, tipurile de materiale pe care le folosim \u00eentr-o etap\u0103 \u00een care se [&hellip;]","og_url":"https:\/\/kreafilm.ro\/en\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/","og_site_name":"Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing","article_publisher":"https:\/\/www.facebook.com\/kreafilm.ro","article_published_time":"2023-01-21T14:38:33+00:00","article_modified_time":"2023-01-21T14:48:48+00:00","og_image":[{"width":1200,"height":674,"url":"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png","type":"image\/png"}],"author":"Kreafilm","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kreafilm","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/#article","isPartOf":{"@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/"},"author":{"name":"Kreafilm","@id":"https:\/\/kreafilm.ro\/#\/schema\/person\/8ef9631cb1dee5d6a30420210cdc6e32"},"headline":"C\u0103l\u0103toria clientului \u00een Video Marketing &#8211; Etapa 2\/4 &#8211; Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u)","datePublished":"2023-01-21T14:38:33+00:00","dateModified":"2023-01-21T14:48:48+00:00","mainEntityOfPage":{"@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/"},"wordCount":1276,"publisher":{"@id":"https:\/\/kreafilm.ro\/#organization"},"image":{"@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/#primaryimage"},"thumbnailUrl":"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png","keywords":["agentie productie video","calatoria clientului","clienti noi","editare video","marketing","marketing online","productie video","profit","profit 2022","promovare","promovare 2022","promovare prin video","publicitate","rebranding","servicii branding","servicii marketing","timisoara","vanzari","video marketing","video timisoara"],"articleSection":["Marketing","Produc\u021bie Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/","url":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/","name":"C\u0103l\u0103toria clientului \u00een Video Marketing - Etapa 2\/4 - Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u) - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing","isPartOf":{"@id":"https:\/\/kreafilm.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/#primaryimage"},"image":{"@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/#primaryimage"},"thumbnailUrl":"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png","datePublished":"2023-01-21T14:38:33+00:00","dateModified":"2023-01-21T14:48:48+00:00","breadcrumb":{"@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/#primaryimage","url":"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png","contentUrl":"https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png","width":1200,"height":674,"caption":"Productie-video-calatoria-clientului-etapa-2-evaluare"},{"@type":"BreadcrumbList","@id":"https:\/\/kreafilm.ro\/calatoria-clientului-video-marketing-2-considerarea-cum-afla-clientii-de-brandul-tau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kreafilm.ro\/"},{"@type":"ListItem","position":2,"name":"C\u0103l\u0103toria clientului \u00een Video Marketing &#8211; Etapa 2\/4 &#8211; Considerarea sau Evaluarea (sau cum afl\u0103 clien\u021bii de brand-ul \u0219i produsul t\u0103u)"}]},{"@type":"WebSite","@id":"https:\/\/kreafilm.ro\/#website","url":"https:\/\/kreafilm.ro\/","name":"Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing din Timi\u0219oara","description":"Kreafilm","publisher":{"@id":"https:\/\/kreafilm.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kreafilm.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kreafilm.ro\/#organization","name":"Kreafilm","url":"https:\/\/kreafilm.ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kreafilm.ro\/#\/schema\/logo\/image\/","url":"https:\/\/kreafilm.ro\/wp-content\/uploads\/2021\/01\/Logo-Kreafilm-mail-semnatura.png","contentUrl":"https:\/\/kreafilm.ro\/wp-content\/uploads\/2021\/01\/Logo-Kreafilm-mail-semnatura.png","width":2061,"height":444,"caption":"Kreafilm"},"image":{"@id":"https:\/\/kreafilm.ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kreafilm.ro","https:\/\/www.instagram.com\/kreafilm.ro\/"]},{"@type":"Person","@id":"https:\/\/kreafilm.ro\/#\/schema\/person\/8ef9631cb1dee5d6a30420210cdc6e32","name":"Kreafilm","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/23ae6a184544791a4c8b82c4684cb8540ae0c3e09b539e727bc010fd71c2db32?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23ae6a184544791a4c8b82c4684cb8540ae0c3e09b539e727bc010fd71c2db32?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23ae6a184544791a4c8b82c4684cb8540ae0c3e09b539e727bc010fd71c2db32?s=96&d=mm&r=g","caption":"Kreafilm"},"url":"https:\/\/kreafilm.ro\/en\/author\/cosmincimil\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png",1200,674,false],"thumbnail":["https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775-150x150.png",150,150,true],"medium":["https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775-300x169.png",300,169,true],"medium_large":["https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775-768x431.png",768,431,true],"large":["https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775-1024x575.png",1024,575,true],"1536x1536":["https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-1536x863.png",1536,863,true],"2048x2048":["https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-2048x1151.png",2048,1151,true],"trp-custom-language-flag":["https:\/\/kreafilm.ro\/wp-content\/uploads\/2023\/01\/Productie-video-calatoria-clientului-etapa-2-evaluare-1-e1674311575775.png",18,10,false]},"uagb_author_info":{"display_name":"Kreafilm","author_link":"https:\/\/kreafilm.ro\/en\/author\/cosmincimil\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00cen articolul precedent am acoperit prima etap\u0103 \u00een funnelul de v\u00e2nz\u0103ri &#8211;&nbsp;con\u0219tientizarea&nbsp;&#8211; atunci c\u00e2nd clientul descoper\u0103 c\u0103 are o problem\u0103 ce trebuie rezolvat\u0103. \u00cen aceast\u0103 etap\u0103 se afl\u0103 majoritatea poten\u021bialilor t\u0103i clien\u021bi (cite\u0219te articolul aici). Este important de men\u021bionat c\u0103 \u00een unele situa\u021bii, tipurile de materiale pe care le folosim \u00eentr-o etap\u0103 \u00een care se&hellip;","_links":{"self":[{"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/posts\/5934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/comments?post=5934"}],"version-history":[{"count":6,"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/posts\/5934\/revisions"}],"predecessor-version":[{"id":5942,"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/posts\/5934\/revisions\/5942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/media\/5927"}],"wp:attachment":[{"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/media?parent=5934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/categories?post=5934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kreafilm.ro\/en\/wp-json\/wp\/v2\/tags?post=5934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}