{"id":6113,"date":"2023-02-02T16:15:59","date_gmt":"2023-02-02T16:15:59","guid":{"rendered":"https:\/\/kreafilm.ro\/?p=6113"},"modified":"2023-02-02T17:54:56","modified_gmt":"2023-02-02T17:54:56","slug":"calatoria-clientului-etapa-3-decizia","status":"publish","type":"post","link":"https:\/\/kreafilm.ro\/en\/calatoria-clientului-etapa-3-decizia\/","title":{"rendered":"C\u0103l\u0103toria clientului \u00een Video Marketing – Etapa 3\/4 – Decizia (sau cum iar clien\u021bii decizia de cump\u0103rare)"},"content":{"rendered":"
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Dup\u0103 ce am discutat \u00een ultimul articol despre etapa de considerare, a venit timpul s\u0103 trecem la urm\u0103toarea etap\u0103 din c\u0103l\u0103toria clientului.<\/p>

Vezi articolul 1<\/a> \/ Vezi articolul 2<\/a><\/p>

Dac\u0103 nu mai \u0219tii ce este aceast\u0103 c\u0103l\u0103torie a clientului, ei bine, este un funnel (proces) prin care trece clientul din momentul \u00een care afl\u0103 c\u0103 are o problem\u0103 pe care vrea s\u0103 o rezolve, p\u00e2n\u0103 la a-\u021bi cump\u0103ra solu\u021bia care rezolv\u0103 acea problem\u0103. Solu\u021bia poate fi un produs sau un serviciu pe care tu-l oferi.<\/p>

Acest funnel are patru etape:\u00a0con\u0219tientizare, considerare, decizie \u0219i loialitate.<\/strong><\/p>

Clientul t\u0103u se poate reg\u0103si \u00een una din aceste etape, iar treaba ta este s\u0103 afli \u00een ce etap\u0103 se afl\u0103 \u00een prezent. Astfel, po\u021bi interveni cu video pentru a-l duce mai repede spre decizia de cump\u0103rare.<\/p>

Iar ast\u0103zi acoperim a treia parte din c\u0103l\u0103toria clientului \u00een video marketing, mai exact etapa de decizie.<\/strong><\/p>

ETAPA 3\/4 – DECIZIA<\/strong><\/h3>

Atunci c\u00e2nd un client a trecut de primele dou\u0103 etape din funnelul de v\u00e2nz\u0103ri, mai exact con\u0219tientizarea \u0219i considerarea (vezi articolele anterioare), a venit timpul ca acesta s\u0103 ia o decizie<\/strong>.<\/p>

Oamenii cump\u0103r\u0103 emo\u021bional, iar decizia final\u0103 e format\u0103 de factori precum: recomand\u0103ri directe, review-uri video, reclame, etc. Compari ce mai exist\u0103 \u00een pia\u021b\u0103, iar la final iei o decizie. Procesul este asem\u0103n\u0103tor \u00een cadrul oric\u0103rei achizi\u021bii, fie c\u0103 vorbim de produse sau servicii.<\/p>

\u00cen aceast\u0103 etap\u0103 clientul \u0219tie deja ce vrea, a\u0219a c\u0103 nu trebuie s\u0103 pierzi timpul cu materiale video care fac cunoscut\u0103 solu\u021bia pe care o oferi sau care creeaz\u0103 confuzie.<\/p>

Scopul acestei etape<\/strong> este s\u0103 realizezi conversia clientului<\/strong>, mai exact materialul video s\u0103 te ajute direct \u00een a-\u021bi vinde produsul sau serviciul, s\u0103 se \u00eenscrie la un program de-al t\u0103u, etc.<\/p>

Metrici de performan\u021b\u0103 pe care s\u0103-i urm\u0103re\u0219ti \u00een etapa de decizie<\/h3>
  1. Num\u0103r de vizualiz\u0103ri (view count) – de c\u00e2te ori materialul video a fost vizualizat;<\/li>
  2. Rata de conversie (conversion rate) – C\u00e2t % din audien\u021ba care s-a uitat la video a luat o ac\u021biune clar\u0103 (a cump\u0103rat un produs, etc.). O conversie poate include mai multe elemente, precum click-uri pe link sau alte elemente din video.<\/li>
  3. Rata de implicare (engagement rate) – C\u00e2t % din audien\u021b\u0103 las\u0103 un like\/comment\/share\/click la video, etc.;<\/li>
  4. Play rate – C\u00e2t % din audien\u021b\u0103 a dat play pe video;<\/li>
  5. Reten\u021bia (retention rate) – C\u00e2t % din audien\u021ba care urm\u0103resc un anumit segment dintr-un video. Te ajut\u0103 s\u0103 vezi c\u00e2t de bine men\u021bine acel video aten\u021bia<\/li><\/ol>

    Vrei s\u0103 generezi lead-uri, vizibilitate \u0219i s\u0103 te deta\u0219ezi de concuren\u021b\u0103? Programeaz\u0103 o \u0219edin\u021b\u0103 de consultan\u021b\u0103 gratuit\u0103 \u0219i afl\u0103 cum po\u021bi folosi video ca pilon principal \u00eentr-o strategie aliniat\u0103 cu business-ul \u0219i obiectivul t\u0103u. Programeaz\u0103 o \u0219edin\u021b\u0103 gratuit\u0103 de consultan\u021b\u0103:\u00a0<\/em>https:\/\/calendly.com\/cosmin_kreafilm\/meeting-60min<\/em><\/a><\/p><\/blockquote>

    Iat\u0103 ce tipuri de video le po\u021bi face pentru a cre\u0219te \u0219ansele ca un lead s\u0103 cumpere produsul\/serviciul t\u0103u:<\/p>

    1. Tutoriale \u0219i Review-uri<\/h3>

    Prin review-uri \u0219i tutoriale \u00eenve\u021bi viitorul client cum s\u0103-\u021bi foloseasc\u0103 produsul\/serviciul.<\/p>

    Arat\u0103 pas cu pas cum func\u021bioneaz\u0103, ce caracteristici are \u0219i ce-l face diferit de concuren\u021b\u0103. Spune \u0219i ce beneficii \u00eei aduce: \u00eel ajut\u0103 s\u0103 fac\u0103 mai repede X lucru, \u00eei salveaz\u0103 bani pe termen lung, etc.<\/p>

    Dup\u0103 ce oamenii vor \u00een\u021belege cum se poate folosi \u0219i v\u0103d o demonstra\u021bie video, \u0219ansele ca ace\u0219tia s\u0103-l cumpere vor cre\u0219te considerabil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    2. Video de before\/after<\/span>
    <\/p>\n

    Aceste tipuri de video arat\u0103 transformarea prin care a trecut un client de-al t\u0103u folosindu-\u021bi produsul sau serviciul.<\/p>\n

    De\u0219i pare c\u0103 nu s-ar aplica \u00een toate industriile, videourile de before&after pot fi realizate \u0219i ca studii de caz, \u00een care explici cifre reale pe care clien\u021bii t\u0103i le-au ob\u021binut folosindu-\u021bi produsul.<\/p>\n

    3. Video de tip FaQ (\u00centreb\u0103ri frecvente)<\/strong><\/h3>\n

    Aceste tipuri de video r\u0103spund direct la \u00eentreb\u0103rile pe care le are clientul t\u0103u – cum s\u0103 folose\u0219ti produsul, ce presupune procesul de lucru cu acel produs\/serviciu \u0219i orice alte \u00eentreb\u0103ri pe care le poate avea un client.<\/p>\n

    Dac\u0103 produsul este nou \u0219i nu ai feedback de la clien\u021bi reali, po\u021bi intui ce \u00eentreb\u0103ri pot avea clien\u021bii sau po\u021bi c\u0103uta produse similare unde exist\u0103 deja feedback, iar tu s\u0103 faci acele materiale bazate pe research-ul pe care l-ai f\u0103cut.<\/p>\n

    Ele pot fi introduse \u00eentr-un video sau \u00eentr-o serie de videos care s\u0103 clarifice \u00eentr-un mod mai simplu ceea ce faci. Aici po\u021bi explica \u0219i motivul pentru care produsul\/serviciul t\u0103u este mai bun sau mai diferit fa\u021b\u0103 de ce exist\u0103 deja.<\/p>\n

    4. Video personalizat<\/h3>\n

    Folosind datele pe care le ai deja despre clientul t\u0103u din etapele precedente, po\u021bi realiza un video personalizat care s\u0103 fie conceput exact pentru el.<\/p>\n

    Aici po\u021bi include modelul de produs pe care \u00eel caut\u0103, sau po\u021bi vorbi direct despre cum serviciul t\u0103u \u00eei poate afecta \u00eentr-un mod pozitiv afacerea sau via\u021ba.<\/p>\n

    CONCLUZIE<\/strong><\/p>\n

    Este important s\u0103 te asiguri c\u0103 video-ul pe care-l faci este clar \u0219i relevant pentru etapa de decizie \u00een c\u0103l\u0103toria clientului.<\/p>\n

    De asemenea, trebuie s\u0103 adreseze poten\u021biale \u00eentreb\u0103ri specifice \u0219i probleme pe care le poate avea clientul.<\/p>\n

    \u00cen urm\u0103toarele articole, vom discuta despre ultima etap\u0103 – cea de loialitate (post-achizi\u021bie).<\/p>\n

    \n

    Vrei s\u0103 generezi lead-uri, vizibilitate \u0219i s\u0103 te deta\u0219ezi de concuren\u021b\u0103? Programeaz\u0103 o \u0219edin\u021b\u0103 de consultan\u021b\u0103 gratuit\u0103 \u0219i afl\u0103 cum po\u021bi folosi video ca pilon principal \u00eentr-o strategie aliniat\u0103 cu business-ul \u0219i obiectivul t\u0103u. Programeaz\u0103 o \u0219edin\u021b\u0103 gratuit\u0103 de consultan\u021b\u0103: <\/em>https:\/\/calendly.com\/cosmin_kreafilm\/meeting-60min<\/em><\/a><\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Cre\u0219te-\u021bi v\u00e2nz\u0103rile <\/strong>prin video creativ. Contacteaz\u0103-ne pentru detalii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Dup\u0103 ce am discutat \u00een ultimul articol despre etapa de considerare, a venit timpul s\u0103 trecem la urm\u0103toarea etap\u0103 din c\u0103l\u0103toria clientului. Vezi articolul 1 \/ Vezi articolul 2 Dac\u0103 nu mai \u0219tii ce este aceast\u0103 c\u0103l\u0103torie a clientului, ei bine, este un funnel (proces) prin care trece clientul din momentul \u00een care afl\u0103 c\u0103 […]<\/p>\n","protected":false},"author":2,"featured_media":6126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28,29],"tags":[15,69,41,72,26,36,14,50,38,52,39,37,74,23,51,70,71,73,34,40,17,16],"class_list":["post-6113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-productie-video","tag-agentie-productie-video","tag-calatoria-clientului","tag-clienti-noi","tag-editare-video","tag-marketing","tag-marketing-online","tag-productie-video","tag-profit","tag-profit-2022","tag-promovare","tag-promovare-2022","tag-promovare-prin-video","tag-promovare-video","tag-publicitate","tag-rebranding","tag-servicii-branding","tag-servicii-marketing","tag-servicii-video","tag-timisoara","tag-vanzari","tag-video-marketing","tag-video-timisoara"],"yoast_head":"\nC\u0103l\u0103toria clientului \u00een Video Marketing - Etapa 3\/4 - Decizia (sau cum iar clien\u021bii decizia de cump\u0103rare) - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kreafilm.ro\/en\/calatoria-clientului-etapa-3-decizia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u0103l\u0103toria clientului \u00een Video Marketing - Etapa 3\/4 - Decizia (sau cum iar clien\u021bii decizia de cump\u0103rare) - Agen\u021bie de Produc\u021bie Video \u0219i Video Marketing\" \/>\n<meta property=\"og:description\" content=\"Dup\u0103 ce am discutat \u00een ultimul articol despre etapa de considerare, a venit timpul s\u0103 trecem la urm\u0103toarea etap\u0103 din c\u0103l\u0103toria clientului. 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