Energoinstal
Video content for social media for the #1 gas safety company in Bucharest
Educational campaigns and excellent communication are Energoinstal's key differentiators. At Kreafilm, we used these assets to amplify the client's message via video and on social media, using humour and relatable situations.
Video types
Social Media Videos, Educational Videos
Focus areas
Video marketing strategy, Scriptwriting, Pre-Production, Production, Post-production
Industry
Gas installations
Overview
Energoinstal rose to prominence on the gas safety market in Bucharest through consistent awareness campaigns, team professionalism and effective work procedure. Since 2010, they have become a client favourite on the local market, innovating communications both client side, as well as in their marketing campaigns.
The client needed a video strategy to create brand awareness on social media and consolidate their position as a trendsetter in the gas safety field. Taking account of the brand personality with assets like friendly tone, helpful demeanor, dry and occasionally cringe humour and informative nature, we created series of sketches based on relateable everyday situations.
114,995 link clicks
Website visitors from META Ads through video
6,554,438 Impressions
The video Ads were displayed over 6.5 million times
1,215,930 Reach
Unique users from Bucharest (customer's location) who viewed the Energoinstal videos in 2024
Results
38% business marketing-generated
Social media is the second most important channel in the marketing strategy
40.37% traffic generated from our videos
Video generated most traffic on the website, having a huge role in awareness and differentiation
Conversion through brand awareness
Direct access traffic has the second highest conversion rate, thanks to awareness campaigns