SPOTAWHEEL TVC
TV commercial, from creative concept, to video production, video edit and colour grading
PLAY VIDEO
The absurd yet comical situation of a couple who spends their entire savings on the car of their dream becomes the premise for this TVC, being the first TVC created, directed and produced in Romania for the international platform for used cars.
Video types
TVC, Social Media Ad
Focus areas
Concept development, pre-production, production, post-production
Industry
IT&Tech, Automotive
About the brand
Spotawheel is an international platform aiming to revolutionise the used car market through improved safety, full transparency and excellent client experience. Founded in 2016 in Greece, the company operates in Greece, Poland, Germany and Romania, with plans to expand across Europe.
Overview
For the promotion of their operational and financial leasing services in Romania, Spotawheel came to Kreafilm to produce their TVC, with TV, web and social media distribution. Starting with the brand's key asstets, addressing a young, modern and ambitious target audience and using some of that Spotawheel excentric humour, we created an ad with the message "the obvious choice", from creative concept, to video production, edit and colour grading.
Online adaptation
2 TVC variations adapted to Online (Social Media Ads, YouTube, Google Ads)
TVC Variations
We created two AD variations for A/B testing
Screen grabs
Echipa
Director: Cosmin Cimil
Cast: Bianca Marinescu & Sandu Ilie
Producer: Ana Bungau
DP: Ovidiu Gramesc
Grip/Electric: Francisc Danilet
Production assist/BTS: Dan Stelian
Make-up/Hair: Raluca Craciun
Edit/Sound/Color: Kreafilm
Behind the scenes (video)
