TrailRunning Academy
Athlete profiles for social media for the largest trail running academy in Romania
Repositioned as a sports club, and not just specialists in training, TrailRunning Academy chose to work with Kreafilm to raise the visibility of its members on social media.
Video types
Video profiles, Social media video reels
Focus areas
Video marketing strategy, Scriptwriting, Pre-Production, Production, Post-production
Industry
Sports, Running
About the brand
TrailRunning Academy was born in 2016 with the dream of Altra athlete Robert Hajnal to build bridges between experienced athletes and enthusiast beginners. In time, the Academy became more than just personalised training plans, having transitioned to a sports club. Part from the support of a personal coach, you also get access to a community with shared values and benefits ensured by partnering brands.
Overview
With the launch of a new solid brand to consolidate their market positioning, TrailRunning Academy came to Kreafilm to create athlete profiles for social media. The purpose was to present a community made of diverse people, with varying backgrounds and objectives to send the message that everyone is welcome in the Academy. For this production, we created a blueprint for the video concept, and adapted it to each athlete individually.