Yamy Bistro
Creative storytelling meets strategic advertising
PLAY VIDEO
Stimulating the viewer’s imagination by playing with the senses of sight and sound to imply touch, taste and smell.
Video types
Product advertising
Focus areas
Video strategy, pre-production, video production, post-production, marketing plan
Industry
Restaurant, Takeaway, Dining
Overview
Yamy Bistro is a local, family-owned sandwich business, who pair with local suppliers to provide the freshest, tastiest sandwiches with a 34cross-cultural influence. 7 years and countless recipes later, the duo released a number of bestsellers, each with its own strong unique personality.
To celebrate one of the most popular choices in their menu, Kreafilm was appointed to devise creative concept and video production around The Killer. Together, we crafted a fun story, that was both tingling to the senses and exciting to watch.
188%
Increase engagement on social media platforms
121%
Sales increase
Brand salience
Unique creative video concept
Approach
The creative brief was straightforward - create buzz around an already popular product, celebrate the use of quality ingredients, the sizzling of the grill and the punchy flavours that make The Killer such a special treat for many. We were looking to address:
Conversions: Product sales were strong and we were looking for creative ways to capitalise on its popularity through video and paid advertising, which would ultimately deliver insights to inform additional marketing and sales activities.
Retention: In an attempt to stand out and capture viewer imagination, we needed to find a way to present The Killer in a less traditional way, but maintain essential video food advertising tactics to appeal to customer senses.
Upselling: Promoting a bestseller also meant raising brand awareness. An already satisfied customer base would be the ideal target audience for selling new different products and gain powerful community endorsements.
Frames
Results
When it came to deciding the style and tone of the video, the most defining creative choice was deciding whether we wanted to be dark and intriguing, or light and approachable. This would immediately determine the character of the products and form a major influence on the end viewer.
In the end, we chose a combination that focused primarily on the food, and created a whole mood around brand elements like personality and tone of voice. The video style was derived from the type of engaging B-Roll content that seems to be currently popular on social media platforms. This brought the following results:
Increased order numbers: Within one month of the video release, the bistro enjoyed a significant increase in orders and sales, not just for the particular product advertised, but for their varied product offering.
Improved engagement:The video generated the highest engagement rate of any other content across their social media channels and brand sentiment was overwhelmingly positive.
Raised brand awareness: A fresh modern take on the classic food advertising video reinforced the product’s own distinct personality and made it stand out, consequently delivering an increase in overall brand awareness.
