Lead generation video advertising campaigns
Delivering digital performance for the client’s different audience segments: three videos, all perfectly aligned with the client’s brand and industry standards.
Video strategy, sales funnel, pre-production, video production, post-production, marketing & advertising plans
Accounting, Business solutions
Best Accounting is a high-performing accounting practice with over 20 years experience in the business. Currently ranked in the top 5 leading accounting practices in the Western part of Romania, the company has a wealth of projects in their portfolio and addresses the needs of three audience segments: general accounting, e-commerce and freelance.
On the verge of expansion, the company was looking to boost sales and reach new clients across their three core segments, and needed a video marketing strategy to help them generate the visibility and leads needed to reach their goals.
Full-length promotional videos
Increase in site traffic within first month
New business leads within first month
Best Accounting contacted Kreafilm with a lead generation project, which led to Kreafilm devising a sales funnel and a serie of targeted videos for each service based on audience segmentation. The business objective was as follows:
Become the most visible accounting practice in the region: The goal could be measured by keeping a close eye on brand reach, engagement and brand mentions in contrast to competitors. Best Accounting needed a video strategy that would scale its brand in line with the company’s growth.
Increase national presence: There was a need to ramp up the national targeting strategy in order that Best Accounting would appear as a top result for key audience segments, and then provide them with a platform to convert easily.
Showcase the team: The video was required to attract a steady stream of prospects by adding faces to each service, thus boosting credibility, while also making the team feel proud to work for the practice.
With lead generation being the client’s top objective for this campaign, we devised a video strategy focused on a serie of videos that were informative, straightforward and adapted to the requirements of each platform. To amplify these efforts, we devised a sales funnel, which implied the creation of target landing pages to boost CTR, retention and conversion rates. Ultimately, the results were:
Lead generation: The video serie needed to demonstrate expertise across the general accounting, e-commerce and freelance fields. This, plus the provision of target landing pages and campaigns at key points of the client journey built confidence in the company’s services, helping to establish a higher volume of qualified leads.
Streamlined process: We refined the video production process by filming the content for all sales videos in one day and adapted each video to audience buyer personas and platform requirements.
Time management: Performance and speed were a key driver for the project, so effective planning, scriptwriting and editing were leveraged throughout. We delivered videos of different styles and lengths based on audience insight and campaign objective.