Dental Design
Multi-platform video production for a premium dental clinic
With the vision to become known as a high-end specialized dental clinic, Kreafilm created an integrated content strategy for Dental Design, through video materials that reflect the clinic’s innovation and professionalism.
Video types
Educational video content, Testimonials, Presentation video - Social Media & Website
Focus areas
Multi-platform video strategy, creative development, pre-production, production, post-production
Industry
Dentistry & Medicine
Overview
Dental Design was founded in Timisoara in 2008, with the promise to transform dental visits in pleasant experiences, in which safety, care, confort and professionalism are core values and pillars for building trust in doctor-patient relationships.
Dental Design offers its patients access to latest technology and most modern practices in the field, becoming one of the most innovative dental clinics in Timisoara and western Romania.
We developed a video strategy that reflects the brand in a modern way and positions it as a complete and innovative solution in the dental field.
1 brand, 4 types of video
Integrated video marketing ecosystem
Appointments increase
The videos used in lead generation campaigns on Google and Social Media contributed to 28% more appointments in the first year.
Website traffic growth
The videos promoted on social media generated 42% more traffic to the website after the first 3 months.
Results
Each type of video, from brand story and education content, to service presentation, testimonials and mood video for the website header section, helped Dental Design stand out from other clinics through professionalism, specialised know-how, warmth and transparency. These are our results:
Appointments increase
- Pacient testimonials, treatment explainer videos and inspirational videos featuring the founder of Dental Design used in lead generation campaigns on Google and social media delivered 28% more business in the first year.
Website traffic growth
After integrating and promoting optimised videos on the website and social media:
- 42% increase in website traffic after the first 3 months.
- A 23% increase in the average time spent on the page (thanks to educational and presentation videos).
Video case studies and treatment explainer videos for Dental Design generated 23% more quality traffic than other posts (website visits and calls).
Increase in conversion rate
- The appointment booking conversion rate increased by 12% due to the quality of the materials and CTAs.
Increase in online reputation
- During the first year of collaboration, there was a 24% increase in positive reviews (compared to the previous year).
Increase in engagement on social media
- A 40-65% higher engagement rate compared to static posts – implicitly increasing the chances of new appointments at the clinic
Approach
With the aim to help Dental Design disrupt the dental care market through its innovative solutions, we had to come up with a way to challenge conventional and sometimes sterile branding and marketing methods of the field. Dental Design’s image was built through its service reputation, but also through the content created by Dr. Fondrea, who spoke about the procedure, treatments and his clinic’s philosophy from a personal perspective, in which passion fuels the desire to provide cutting edge treatments. As such, we approached this project from three angles:
Personal storytelling: Knowing that most people visit the dentist with fear, we decided to create all videos from a personal angle that people can relate to, therefore building connection and relevance.
People-centered culture: We created dedicated videos for the Dental Design team to offer the audience the chance to get to know the doctors through their expertise and body language, both extremely important factors when choosing a clinic or a dentist.
Improving overall quality of life: To build a strong and lasting doctor-patient relationship, Dental Design encourages frequent check-ups for maintaining oral health. As such, we used video to talk about the services and treatment options through the incredible benefits these bring to a patient’s quality of life.
Website welcome video
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