Cupio
Creative video that sets a renowned beauty brand apart
PLAY VIDEO
We are thrilled for our longstanding creative video collaboration with Cupio and helping support the brand’s mission by becoming the first choice for beauty professionals and enthusiasts.
Video types
Reclame Video, Brand Video
Focus areas
Video production, post-production
Industry
Beauty
Brand story video – Cupio
Overview
Cupio is one of the most desired beauty brands in Romania and beyond. Founded in 2012, the company set out with a mission to give every beauty professional and enthusiast the newest and best quality professional products, techniques and educational resources. At the moment, Cupio is one the main one-stop-shops for everything manicure, makeup and personal hygiene, as well as beauty education and inspiration in the field.
Its reputation for excellence is elevated by its online marketing activity which focuses on themed campaigns, community building and engagement activities and influencer marketing. In partnership with Kreafilm and through creative video, Cupio aims to consolidate its market position as a key player in the local and international beauty scene.
Vision to video
Transposing the brand vision to video
Multiple creative concepts
For several product lines from the same product category
Platform centered
Specifically made for omnichannel distribution and advertising campaigns
Approach
The beauty industry in Romania and internationally is dominated by big names with market longevity. To compete with these brands, Cupio needs to consolidate its position on the market as a lifestyle brand, emphasizing the incredible experience of using Cupio products. Our main objectives in terms of creative video production are:
Different creative concepts: We created videos to promote different product lines from the same product categories. Through creative concept, video production and composition techniques, we had to make sure every video has its own look and feel and stands out from similar products.
Standing out: The purpose of the video was to promote Cupio products, making sure the brand’s personality shines through, while also keeping account of traditional beauty product advertising methods to make the video easy to understand and maximise sales.
Product spotlight: Using different background elements to tell the product story, we had to make sure these do not distract, but reveal the products and emphasize the Cupio brand experience.
Reels & TikTok Ads
Frames
